New Ecommerce Tools: April 22, 2026

Every week we publish a list of new products and services for ecommerce merchants. This week’s rundown includes AI store builders, shipping labels, composable commerce, shoppable media, video avatars, marketing campaigns, and token-based checkout.

Got an ecommerce product release? Email updates@practicalecommerce.com.

New Tools for Merchants

Adobe introduces a brand visibility tool. Adobe has launched a tool for visibility on generative AI platforms. The company also announced an expansion of its Experience Manager with a contextual layer for AI agents, and the launch of CX Enterprise, an agentic AI system to simplify how businesses manage the customer lifecycle, from acquiring prospects to driving conversions and loyalty.

Adobe for Business

Australia Post offers in-store label printing for eBay sellers. Australia Post has launched a “Print in Store” capability that allows eBay sellers to generate shipping labels at participating post offices by scanning a QR code (available on eBay). The service follows Australia Post’s new small parcel option for items under 250 grams (0.55 pounds), piloted in collaboration with eBay.

Kultura integrates conversational avatars into CMSs. Kaltura, a provider of agentic AI tools, has announced integrations for three content management systems: Adobe Experience Manager, WordPress, and Drupal. Organizations on those platforms can embed any Kaltura experience as a native component. Examples include agentic avatars that greet visitors, conversational search, and interactive videos.

Vaimo launches a smarter frontend for composable commerce. Vaimo, an ecommerce developer, has launched Nexus, a frontend orchestration platform for composable commerce. According to Vaimo, Nexus sits between frontend and backend systems, offering a composable architecture without large-scale rebuilds or prohibitive overhead. The platform includes an orchestration layer that aggregates data across systems, a performance-optimized frontend layer, and connectors for platforms such as Commercetools, Adobe Commerce, Contentful, and Sanity. Nexus is part of the Vaimo Accelerator program.

Vaimo

Klaviyo expands integration with Canva for marketing campaigns. Klaviyo, the email, text, and marketing platform, has announced an expanded integration with Canva. Marketers can bring their Canva designs into Klaviyo and then refine and personalize campaigns using segmentation, automation, and customer data.

Payabl. launches Click to Pay with Visa to help merchants reduce fraud. Financial technology provider Payabl. has launched Click to Pay with Visa, replacing manual card number entry with token-based checkouts. Customers can complete purchases in a few clicks once their card is enrolled. Visa Click to Pay is available through Payabl.checkout, enabling merchants to activate the service. The tool works across devices and supports existing security flows.

Shoplazza launches AI Store Builder. Shoplazza, a platform for direct-to-consumer brands, has launched AI Store Builder to simplify how merchants create, launch, and initiate operations. With Store Builder, merchants can generate a storefront by describing their products, brand positioning, and target markets through natural language. The system automatically builds key components, including home page layouts, product pages, collection structures, and policy content, reducing reliance on manual configuration and technical resources.

Shoplazza

SiteGround launches ecommerce platform for small businesses. SiteGround, a platform helping small businesses build, host, and grow online, has launched SiteGround Ecommerce for new sellers, providing tools for payments, shipping, taxes, orders, and inventory. Additional features, per SiteGround, include built-in marketing to help store owners get found and convert visitors.

BlueSwitch launches Unified Commerce Suite. BlueSwitch, a Shopify Platinum Partner, has launched Unified Commerce Suite, a curated collection of production-ready Shopify modules to solve operational challenges faced by B2B merchants. Unified Commerce Suite addresses gaps across pricing, ordering, onboarding, fulfillment, shipping, and account workflows, according to BlueSwitch.

Wayvia launches shoppable media platform. Wayvia, an omnicommerce platform, has launched Shoppable Next Generation, an AI update of its shoppable media tool. Next Generation enables brands to connect marketing touchpoints, including display ads, social media posts, and email campaigns. The update provides customizable landing-page templates for conversion, basket building, and awareness. Each maps to a campaign objective in Meta Ads Manager.

Wayvia

UPS launches RFID sensing technology to eliminate manual scanning. UPS is rolling out radio frequency identification sensing across its U.S. small package network. The technology is in all UPS package delivery vehicles and facilities, and on every package shipped through UPS stores. RFID sensing automatically confirms that packages are picked up and in UPS’s possession.

Parsnipp launches AI search and GEO platform. Parsnipp has launched a generative engine optimization platform. The tool helps brands understand how they appear in AI-driven discovery and search by identifying specific signals, misconfigurations, and content gaps. Features include brand analytics across LLMs, competitor tracking, GEO content, search personas, and AI readiness recommendations.

Introducing Stable Commerce, an AI-powered ecommerce platform. Stable Commerce, a new AI-powered ecommerce platform, enables merchants to create and manage online stores through a chat-based AI interface. Merchants describe in plain language what they want to sell. The AI agent then generates a storefront that includes page design, product pages with descriptions and images, checkout integration, and shipping setup. Merchants can use the same conversational interface to change layout, products, or content.

Gr4vy launches toolkit for ChatGPT payments. Gr4vy, a payment orchestration platform, now supports agentic transactions, allowing merchants to manage and process payments in AI-driven environments. Gr4vy is also launching its Agentic Development Kit to equip and guide merchants in building and launching AI-native storefronts on ChatGPT and other genAI platforms. According to Gr4vy, merchants can launch AI-native storefronts, orchestrate AI transactions in real time, and maintain control over performance, security, and the customer experience.