Dralys Journal

AI-powered shopping is winning over American consumers when it saves time or makes buying decisions easy, but a slew of recent surveys show shoppers are not ready for…

Every week we publish a rundown of new services for ecommerce merchants. This installment includes updates on product images, syndicated reviews, box-free returns, installment payments, marketplace integrations, agentic…

Delivery is the primary barrier to completing an ecommerce sale in Africa. I’ve described the challenges posed by landmark-based addresses and the consumer preference to pay on receipt….

Traditional search engine optimization is fundamental to visibility on generative AI platforms. Large language models query Google to research topics and find answers. The result is low or…

Dave Diederen is a Netherlands-based developer turned conversion rate optimization pro. He encourages ecommerce brands to test product pages, ads, and, well, everything. He says merchants often prioritize…

AI-generated marketing content is effective only when it attracts organic traffic from search engines, LLMs, and Google Discover. Content marketing exists to attract, engage, and retain customers. For…

Our rundown this week of new services for ecommerce merchants includes updates on predictive intelligence, same-day shipping, automated marketing, agentic commerce, installment payments, product videos, and dropshipping. Got…

You have a product. You’ve done the research. The U.S. market feels like the obvious…

AI can shift ecommerce pricing from one-size-fits-all to systems that adapt to shopper behavior and…

Search Console now includes filters to show only branded queries or exclude them. Google uses…