New Ecommerce Tools: November 6, 2025

Every week we handpick a list of new products and services for ecommerce merchants. This installment includes updates on AI-powered marketing, automated ad creation, payments, customer experience management, shipping analytics, ad management, autonomous commerce, live shopping, and loyalty apps.

Got an ecommerce product release? Email updates@practicalecommerce.com.

New Tools for Merchants

Miva launches payment service for ecommerce transactions. Miva, an ecommerce platform, has launched MivaPay, a native payment processing service in partnership with PayPal. MivaPay is built directly into the Miva platform, allowing merchants to start accepting secure payments and eliminating the need for complex third-party integrations. According to Miva, MivaPay enables merchants to launch payment processing in just a few minutes, manage payments and store operations in one dashboard, offer flexible payment options such as digital wallets, and provide PCI-compliant processing for secure transactions.

Miva

HubSpot to acquire XFunnel for AI-powered marketing. HubSpot, an AI-powered CRM for marketing, sales, and customer service, has agreed to acquire XFunnel, a platform that helps businesses monitor, experiment with, and strengthen their presence across LLMs through Answer Engine Optimization. XFunnel helps marketing teams see how their business appears in AI-generated answers and understand the actions needed to connect with the right audiences. XFunnel will be integrated natively into HubSpot’s marketing products.

payabl. launches payments integration for Shopify merchants. payabl., a U.K.-based financial technology provider, has launched a payments integration with Shopify. Beyond online payments, the integration features refunds, 3D Secure, AI-enabled fraud protection tools, and chargeback management. According to payabl., merchants can go live in as little as 48 hours, supported by the platform’s onboarding team. The integration currently supports major payment methods, including credit and debit cards, with additional payment methods, such as PayPal and Wero, coming soon.

Konecta and CrewAI partner to transform operations with Agentic AI. Konecta, a service provider in customer experience management, has partnered with CrewAI, a multi-agent orchestration platform. CrewAI’s platform enables organizations to coordinate multiple specialized AI agents that work collaboratively to execute complex, end-to-end business processes. According to the companies, this orchestration can transform how organizations operate, allowing them to automate workflows that traditionally required multiple human touchpoints. Built on CrewAI’s Agent Management Platform, it will enable Konecta and its clients to industrialize agentic use cases.

Konecta

Shippo launches an analytics product to help merchants leverage shipping data. Shippo, a shipping platform for ecommerce businesses, has launched Shippo Intelligence, an analytics product designed to help analyze shipping costs and identify strategies for delivering more orders on time. With Shippo Intelligence, businesses can compare costs (rated versus invoiced) side by side, identify trends, and utilize clear dashboards to adjust volume, rebalance carriers, or refine fulfillment decisions as trends evolve. Shippo Intelligence is built into the API portal, enabling users to make smarter shipping decisions without additional setup.

Xnurta announces Criteo integration to simplify omnichannel ad management. Xnurta, an agentic AI-powered advertising platform, has released Criteo Retail Media API integration, enabling advertisers to seamlessly create, manage, and optimize campaigns across Criteo’s 225 retail networks all in one place. Get reporting across campaign, line item, product, keyword, negative keyword, placement, and search term levels. Utilize enhanced bulk management and rule-based automation. With this expansion, Xnurta offers a central hub for retail media intelligence, connecting Amazon, Walmart, and Criteo within one AI-powered platform.

Kinsta launches bandwidth-based pricing for website owners and developers. Kinsta, a managed hosting provider for WordPress, has introduced bandwidth-based hosting plans in addition to its existing visitor-based plans. The new plans offer customers the flexibility to select a pricing model that aligns with a site’s traffic patterns and usage. Features of the new pricing option include bandwidth-based plans available at every visitor-based tier, easy switching between visits and bandwidth at any time, improved usage notifications, and a lower risk of unexpected overages caused by bots and scrapers.

Kinsta

Balance introduces MCP Server to manage B2B payments in real time. Balance, an AI-powered financial platform for B2B commerce, has announced its beta release of the Balance Model Context Protocol Server, enabling customers’ AI agents to directly communicate with Balance’s payments, credit, and receivables APIs. According to the company, the Balance MCP Server enables AI agents used by customers to securely retrieve and act on live data using natural language prompts. Merchants can unlock real-time buyer intelligence without leaving their preferred AI chat interface.

ESW launches Agentic Hub to power global commerce. ESW, a direct-to-consumer ecommerce provider, has announced Agentic Hub, an agentic AI platform to power autonomous commerce experiences. Launching in early 2026, the platform will enable brands to build AI agents tailored for international ecommerce to operate and adapt in real-time through self-learning AI systems. As part of the launch, ESW will introduce four new Agentic AI-powered tools: Customer Service, Payment Optimization, Agentic Commerce, and Onboarding & Configuration. Early preview is planned for December 2025.

Marketing platform Maestra launches Shopify loyalty app. Maestra.io, an all-in-one marketing platform for direct-to-consumer brands, has launched its Shopify loyalty app, Maestra Companion App, enabling brands to deploy loyalty programs and sync first-party data. The Maestra Companion App enables brands to launch personalized rewards and promotions, showcase challenges to earn points and highlight available offers, and provide loyalty at checkout. According to Maestra, direct-to-consumer brands can personalize customer interaction across email, SMS/MMS/RCS, web, mobile push, and messaging platforms.

Maestra

Crescendo releases Multimodal AI contact center. Crescendo, an AI-native contact center, has launched Multimodal AI, which unifies voice, text, and visual interactions within a single conversation. Customers can simultaneously type, speak, share images, and even connect to devices. Crescendo orchestrates intelligence by using advanced large language models, role-specific prompting, and direct data access through the Model Context Protocol. Additional updated components to Crescendo’s AI Suite include brand-controllable voice models, AI-driven analytics, automated ticket management, and streamlined data access to platforms such as Shopify.

Live shopping platform Whatnot raises $225 million for expansion. Whatnot, a live shopping platform and marketplace, has closed a $225 million Series F round, co-led by DST Global and CapitalG. New investors Sequoia Capital and Alkeon Capital participated, alongside returning backers Greycroft, Andreessen Horowitz, Avra, and Bond. Other investors include Y Combinator, Lightspeed Venture Partners, and Liquid 2 Ventures. The company will use the capital to invest in its platform, roll out new features, develop its policies, and accelerate international expansion.

Cuttable launches in the U.S., giving away AI-made ads. Cuttable, an AI-powered platform that automates ad creation for ecommerce, has launched in the U.S. Cuttable’s platform connects to a Shopify or ecommerce store, analyzes the brand’s products and visual identity, and then generates ready-to-run image and video ads optimized for Meta Ads Manager. As part of the launch, Cuttable is giving away 1,000 ads to every online store in the U.S. for Meta platforms Facebook and Instagram.

Cuttable