Kimberly-Clark hunts for new chief digital and technology officer

Kimberly-Clark Corp. announced in early November that chief digital and technology officer Zackery Hicks will leave the company effective March 31 to pursue other opportunities.

The company said Hicks will receive compensation and benefits consistent with its severance pay plan. It has not named a successor. In 2024, Hicks earned total compensation of $5.35 million, including a base salary of $1.105 million, the company listed in its latest proxy filing.

Kimberly-Clark makes global household and personal care brands including Huggies, Kleenex, Scott, and Cottonelle.

Hicks joined Kimberly-Clark in 2020. He has helped to drive the company’s digital transformation, overseeing initiatives across data strategy, ecommerce and enterprise technology modernization. During his tenure, the company expanded its digital capabilities to better connect with consumers, strengthen supply chain visibility and enhance operational efficiency.

Hicks’s departure marks a significant leadership change for the Dallas-based manufacturer as it continues to invest in technology-driven growth and digital infrastructure ahead of 2026.

On Costco’s most recent quarterly earnings call, chief financial officer Gary Millerchip outlined some of the benefits Kimberly-Clark has seen from Costco’s retail media network.

Costco’s retail media campaigns for Kimberly-Clark generated:

• 14:1 return on ad spend
• 22% increase in traffic to product detail pages (PDPs)
• 45% increase in digital sales for the promoted items

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