Google Maps latest AI-driven feature is a big opportunity for local businesses to elevate visibility.
Consumers can now “Ask Maps” and receive local shopping or activity options in seconds. For example, I prompted “Any fun things to do this weekend?” and Maps returned local workshops, markets, and more.
The feature can drive traffic to local merchants for low-intent queries, i.e., when consumers are unaware of a business or its products.
Here’s how to appear in “Ask Maps” AI responses.
Google Business Profile
Google Maps pulls info from many sources, especially Business Profiles, to match shopper queries.
Take the time to provide comprehensive details about your business, such as hours of operation, location, accessibility, expertise, social media presence, and more. Use the “Updates” feature to announce time-sensitive events such as sales, giveaways, and product demos.
On your site
Consumers ask Maps about seemingly anything. To get found, provide extensive details on your site.
For example, include your products’ prices, materials, sizes, use cases, warranties, availability, testimonials — anything a shopper could ask Maps.
- “Is it good for certain [weather] conditions?”
- “Will it work for [xx]?”
- “Is it suitable for children?”
- “Can you deliver?”
- “Do you have Mother’s Day gifts?”
Publish content to solve common consumer needs and problems, such as:
- “What type of fertilizer should I use in the spring?”
- “Do you sell rain gear?”
Market events everywhere
Unique events such as seasonal promos and workshops can attract shoppers unfamiliar with a business.
In addition to Business Profile Updates:
- List on local event calendars,
- Announce it in a blog post,
- Inform local media: newspapers, television, radio,
- Post on social media and invite followers to spread the word.
In short, the new “Ask Maps” feature is good news for local businesses competing with mass-market brands and shopping destinations.
Smart shopping starts here.
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