Between Valentine’s Day, Presidents’ Day, and the start of the spring buying cycle, ecommerce marketers have plenty of opportunities to publish relevant and timely content in February 2026.
Content marketing is the process of creating, publishing, and promoting articles, videos, and podcasts to attract, engage, and retain customers. For ecommerce businesses, content does more than inform. It differentiates, builds trust, and supports discovery when shoppers are researching rather than buying.
Content is also foundational for lifecycle and social-media marketing, and search-engine and genAI optimization.
What follows are five content marketing ideas your ecommerce business can use in February 2026.
Valentine How-to
Valentine-themed content could include something as simple as planning a dinner at home.
Valentine’s Day remains one of the most reliable seasonal content opportunities, especially when merchants focus on guidance as well as promotions.
Content that provides useful and actionable information can attract shoppers unfamiliar with a brand or its products.
The content should align closely with the products sold. A wine shop can explain pairings. A jewelry retailer can address how to choose materials or styles. A home goods boutique might describe how to set a table or create a Valentine’s Day dinner.
Consider the sample titles:
- “How to Choose the Perfect Wine for Valentine’s Dinner,”
- “Build a Thoughtful Valentine’s Gift Box,”
- “How to Create a Romantic Valentine’s at Home,”
- “Helpful Tips to Match Valentine’s Jewelry to Her Style.”
Here are a few articles from publishers:
Presidents’ Day
Presidents’ Day content can focus on U.S. patriotism and domestic manufacturing.
Celebrated on February 16 in 2026, Presidents’ Day is a storytelling opportunity, more than a sales event. Ecommerce marketers can publish articles or videos that explain the holiday’s origins, its meaning, or the historical figures it honors, e.g., George Washington.
Patriotic holidays can celebrate domestic companies, such as brands with made-in-America products.
Here’s an example. Origin is an apparel brand in Farmington, Maine. President Dwight Eisenhower visited the city in June 1955, passing close to what is now Origin’s manufacturing facility. The company could recount Eisenhower’s visit and retell its own story in the process.
In 2026, Presidents’ Day has extra relevance. The United States is entering its semiquincentennial year, marking 250 years since independence. Celebrations will peak in July, yet February is not too early to publish 250th-themed content.
A Complete Guide
A “complete” guide is akin to a store owner explaining her wares to an in-person shopper.
Content marketers are familiar with “complete guides” or “ultimate guides.” These are typically long, “pillar” articles that demonstrate topical authority.
The goal is usefulness, not brevity. A merchant that sells loose-leaf tea could publish a comprehensive guide to tea types, brewing methods, and storage. A cycling retailer could create a guide to bike maintenance or gear selection.
Over time, these guides become evergreen assets that support internal linking, featured snippets, and AI-generated summaries. They can be gold for optimizing for search engines, generative AI platforms, and answer engines, especially when updated annually.
Examples of guides include “Complete Guide to Loose-Leaf Tea” and “Ultimate Guide to Choosing Cookware.”
The idea is clear enough: Pick a product or category and be the authority.
Curated Newsletters
This idea aims to help businesses that struggle to produce content. Instead of composing or generating (and then editing) loads of articles, a company can mix product info with content from other publishers.
Put another way, curated newsletters allow ecommerce businesses to publish consistently without creating content from scratch. The idea is to select quality articles, videos, or social posts from trusted sources and add brief editorial context.
The newsletter for Better Kitchen Gear, an affiliate marketing site, links to external recipes.
Consider an example from Better Kitchen Gear, an affiliate marketing site. Its email newsletter blends curated recipes with links to affiliate content. A recent issue on sourdough bread included summaries and links to recipes from the King Arthur Baking Company and cookbook author Alexandra Stafford.
Another link was to an original article titled “The Tools Behind Great Sourdough,” which included six products on Amazon.
Merchants could do much the same. For example, a golf accessories seller could publish a weekly newsletter featuring curated golf news and links to products.
American Heart Month
American Heart Month is an opportunity for stores selling health or fitness products.
President Lyndon Johnson established American Heart Month in 1964 with a proclamation encouraging Americans to focus on cardiovascular health.
It occurs in February because of Valentine’s Day, reinforcing the symbolic connection between the heart and daily life. Since then, the month-long observance has promoted education about heart health, prevention, and sustainable lifestyle habits.
Ecommerce marketers promoting products in fitness, food, wellness, apparel, and home categories can focus content on everyday behaviors, routines, and product use that support an active, balanced lifestyle.
Imagine a content marketer for a fitness gear retailer. She wants to honor American Heart Month while promoting the company’s products. She decides on an article titled “5 Ways to Turn a Spare Room into a Cardio Studio.”
