Retailers Should Prepare for GenAI-Driven Shoppers, BCG Warns

by Dralys Insight Team November 5, 2025

written by Dralys Insight Team November 5, 2025

AI shopping assistants are influencing how consumers discover and choose products during holiday sales events.

GenAI tools have become practical shopping aids, guiding consumers at critical decision points and helping them make faster, more confident choices about what to buy, which brand to choose, and where to find the best deals. The post Retailers Should Prepare for GenAI-Driven Shoppers, BCG Warns appeared first on E-Commerce Times.

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