Younger Shoppers Bypass Merchants, Dispute via Bank Apps

Younger shoppers are choosing bank apps over merchants to handle disputes — reshaping customer service expectations across the retail and fintech landscape

by Dralys November 9, 2025

written by Dralys November 9, 2025

Two young women reviewing a charge on a laptop, holding a credit card with concerned expressions.

Younger shoppers are turning to banking apps instead of merchants to resolve billing issues. As disputes rise, retailers risk losing loyalty unless they modernize customer support and make transaction details clear from the start. The post Younger Shoppers Bypass Merchants, Dispute via Bank Apps appeared first on E-Commerce Times.

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