{"id":81962,"date":"2026-08-27T15:30:30","date_gmt":"2026-08-27T19:30:30","guid":{"rendered":"https:\/\/dralysstore.com\/blog\/?p=81962"},"modified":"2026-08-27T15:30:30","modified_gmt":"2026-08-27T19:30:30","slug":"ai-is-cheapening-content-here-s-how-leaders-can-stand-o","status":"publish","type":"post","link":"https:\/\/dralysstore.com\/blog\/ai-is-cheapening-content-here-s-how-leaders-can-stand-o\/","title":{"rendered":"AI is Cheapening Content Here s How Leaders Can Stand O&#8230;"},"content":{"rendered":"<div id=\"penci-post-entry-inner\">\n<p>\t\t\t<i class=\"penci-post-countview-number-check\" style=\"display:none\">6<\/i><\/p>\n<p>\n\t\tOpinions expressed by Entrepreneur contributors are their own.\t<\/p>\n<div>\n<div class=\"tw:border-b tw:border-slate-200 tw:pb-4\">\n<h2 class=\"tw:mt-0 tw:mb-1 tw:text-2xl tw:font-heading\">Key Takeaways<\/h2>\n<ul class=\"tw:font-normal tw:font-serif tw:text-base tw:marker:text-slate-400\">\n<li>Make it clear what you do and what makes you different.u003cbru003e<\/li>\n<li>Focus on a real customer problem instead of trying to appeal to everyone.u003cbru003e<\/li>\n<li>Skip the AI buzzwords and explain the actual results customers get.<\/li>\n<\/ul>\n<\/div>\n<p>Market categories provide context. They help customers understand what you do, why your approach exists and why it matters. So it shouldn\u2019t come as a surprise that the companies that define a category gain first-mover advantage. These first movers and category definers shape how buyers evaluate the entire market.<\/p>\n<p>Once buyers understand the problem you\u2019re solving and the market you\u2019re creating or redefining, every subsequent conversation becomes more productive. If you don\u2019t clearly establish yourself in a category, the market (including your prospective customers) will do it for you. Often, you run the risk of being put in the wrong box and getting compared to the wrong competitors. This can reduce your perceived value.<\/p>\n<p>One of the biggest communications mistakes I see is companies trying to be everything to everyone (an inch deep and a mile wide). Broad positioning may feel safer, but it makes you forgettable. Focus and clarity are more powerful than trying to <a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/3-ways-to-identify-your-companys-unique-marketing-angle\/419232?itm_campaign=wp-parsely&amp;itm_medium=smart-link&amp;itm_term=b876d0fe100e2a2b93e5eae2aa4235cb&amp;itm_source=smart-linking\" title=\"3 Ways to Identify Your Company\u2019s Unique Marketing Angle\" data-smartlink=\"b876d0fe100e2a2b93e5eae2aa4235cb\" target=\"_blank\" rel=\"noopener\">appeal to everybody<\/a>.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-what-category-ownership-does\">What category ownership does<\/h2>\n<p>In the business world, purchasing decisions are often tied to category-based budgets, so companies that clearly define their category are better positioned to be considered during the buying process. For your everyday consumer, there may not be a formal category budget in the same way, but the category still shapes how they understand, compare and choose products. Consumers use categories as mental shortcuts.<\/p>\n<p>A strong category position helps answer foundational questions like \u201cWhat is this?\u201d \u201cWhy do I need it?\u201d \u201cWhy is it different from alternatives?\u201d The companies that consistently lead markets help define what success in that category looks like.<\/p>\n<p><a href=\"https:\/\/www.entrepreneur.com\/business-news\/you-can-now-book-hotels-on-uber\" id=\"https:\/\/www.entrepreneur.com\/business-news\/you-can-now-book-hotels-on-uber\" target=\"_blank\" rel=\"noopener\">Think about Uber<\/a>. People were used to calling or hailing taxis, but in 2009, Uber introduced a whole new approach of hailing a ride through an app. Rather than being just another taxi company, they were a rideshare service. Airbnb did something similar by introducing a totally different category of travel experience. And when Salesforce launched, it didn\u2019t just promote customer relationship management (CRM), it championed the idea of SaaS long before \u201ccloud computing\u201d became mainstream.<\/p>\n<p>One example from my own experience: We were working with a company in the cybersecurity space that had a strong product and a good story, but the market hadn\u2019t fully understood where it fit. The company was competing in a crowded space, and its messaging sounded similar to many others in the category.<\/p>\n<p>The shift came when we hooked into an emerging market category and focused messaging on defining the specific problem the company was solving and the new way it was approaching that problem. This helped shape the category and positioned our client as a leader. By creating a clearer category narrative, we gave customers, analysts and the broader market a more effective way to understand its value.<\/p>\n<p>The result was a stronger market position and more meaningful conversations, because people were no longer asking, \u201cWhat does this company do?\u201d They understood why it mattered and why it was different. This led to a successful exit. The company got snapped up by a major company looking to expand its competitive differentiation.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-ai-is-changing-the-landscape\">AI is changing the landscape<\/h2>\n<p>AI has made it a lot easier to produce polished content. The market is saturated with messaging that looks good on the surface but says essentially the same thing. The competitive advantage comes from producing insight that provides value.<\/p>\n<p>Companies that deeply understand their customers\u2019 pain points and can articulate a distinct point of view with specificity about how you help solve business pain and how you help make their lives easier will cut through the noise. AI can accelerate execution, but it can\u2019t replace strategic thinking, human connection or genuine market understanding.<\/p>\n<p>To see if your messaging passes the \u201cAI fluff\u201d test, check if someone outside your industry can explain what you do after hearing your message once. If your positioning relies heavily on abstract phrases like next-generation, intelligent platform, innovation or transforming the future, you\u2019re describing aspirations \u2013 not value.<\/p>\n<p>Strong messaging answers four questions immediately: What problem do you solve? Who specifically is it for? <a href=\"https:\/\/www.entrepreneur.com\/building-a-business\/entrepreneurs-fail-every-day-not-because-their-product-failed-but-because-their-story-lacked-the-one-thing-buyers-need-to-say-yes?itm_campaign=wp-parsely&amp;itm_medium=smart-link&amp;itm_term=717f8986a2ce0c8e249bee12bdbe0896&amp;itm_source=smart-linking\" title=\"Why Being Misunderstood Is More Expensive Than Product Failure\" data-smartlink=\"717f8986a2ce0c8e249bee12bdbe0896\" target=\"_blank\" rel=\"noopener\">Why is your approach different<\/a>? What measurable outcome does the customer achieve?<\/p>\n<p>This is especially important if you have an AI-based offering. Category definition shifts the conversation toward customer value. Customers want specifics like better experiences, measurable business results, reduced risk, faster decisions and increased productivity. Phrases like \u201c<a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/why-great-products-still-get-ignored-and-how-to-get\/493341?itm_campaign=wp-parsely&amp;itm_medium=smart-link&amp;itm_term=f96697608c31361260c2230fd873648c&amp;itm_source=smart-linking\" title=\"6 Reasons Your Perfect Product Isn\u2019t Selling \u2014 and How to Avoid the Marketing Mistakes Behind Them\" data-smartlink=\"f96697608c31361260c2230fd873648c\" target=\"_blank\" rel=\"noopener\">AI-powered<\/a>\u201d, \u201c<a href=\"https:\/\/www.entrepreneur.com\/leadership\/your-customers-dont-care-about-ai-but-your-investors-do\/504405?itm_campaign=wp-parsely&amp;itm_medium=smart-link&amp;itm_term=f2e4e84f14baf9cb827bba3789bdbefa&amp;itm_source=smart-linking\" title=\"Your Customers Don\u2019t Care About AI \u2014 But Your Investors Do. Here\u2019s How to Tailor Your Messaging For the Right Audience.\" data-smartlink=\"f2e4e84f14baf9cb827bba3789bdbefa\" target=\"_blank\" rel=\"noopener\">AI-first<\/a>\u201d or \u201ctransforming business with AI\u201d are overused and no longer <a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/why-the-best-marketers-think-like-ceos-about-this-investment\/501892?itm_campaign=wp-parsely&amp;itm_medium=smart-link&amp;itm_term=6137da0605c6af12f87c56a58dcd693b&amp;itm_source=smart-linking\" title=\"Why Smart Marketers Treat This Investment the Way CEOs Treat Buildings\" data-smartlink=\"6137da0605c6af12f87c56a58dcd693b\" target=\"_blank\" rel=\"noopener\">differentiate an offering<\/a>. The organizations that will emerge as leaders are those that clearly explain the business outcome they enable and the unique problems they\u2019re solving with AI.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-how-to-keep-your-messaging-from-falling-flat\">How to keep your messaging from falling flat<\/h2>\n<p>Use a professional but non-jargony style to discuss a <a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/why-specificity-is-the-key-to-successful-marketing\/432381?itm_campaign=wp-parsely&amp;itm_medium=smart-link&amp;itm_term=48d33fb41223085430e3c79fd2cc8664&amp;itm_source=smart-linking\" title=\"Why Being Specific Is the Key to Successful Marketing (and How to Do It)\" data-smartlink=\"48d33fb41223085430e3c79fd2cc8664\" target=\"_blank\" rel=\"noopener\">clearly defined customer problem<\/a> and do so for a <a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/this-is-the-real-reason-why-your-marketing-isnt-resonating\/457567?itm_campaign=wp-parsely&amp;itm_medium=smart-link&amp;itm_term=35a05fa641e729db7a019462d810272d&amp;itm_source=smart-linking\" title=\"This Is the Real Reason Why Your Marketing Isn\u2019t Resonating\" data-smartlink=\"35a05fa641e729db7a019462d810272d\" target=\"_blank\" rel=\"noopener\">specific target audience<\/a>. Describe how your <a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/your-value-proposition-is-crucial-here-are-5-steps-to\/433800?itm_campaign=wp-parsely&amp;itm_medium=smart-link&amp;itm_term=148d2870511c69c92136f79ab8f0e28a&amp;itm_source=smart-linking\" title=\"Your Value Proposition Is Crucial. Here Are 5 Steps to Ensure It Resonates.\" data-smartlink=\"148d2870511c69c92136f79ab8f0e28a\" target=\"_blank\" rel=\"noopener\">offering is different<\/a> in a way that <a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/heres-how-you-differentiate-yourself-in-a-crowded-market\/320164?itm_campaign=wp-parsely&amp;itm_medium=smart-link&amp;itm_term=e75042f4bc7e938c04b0cac2baa8562c&amp;itm_source=smart-linking\" title=\"Here\u2019s How You Differentiate Yourself in a Crowded Market\" data-smartlink=\"e75042f4bc7e938c04b0cac2baa8562c\" target=\"_blank\" rel=\"noopener\">competitors can\u2019t easily claim<\/a>; be sure to include the business outcomes that customers care about. Offer proof points through customer stories, measurable results or <a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/ai-is-talking-about-you-behind-your-back-is-it-being\/504373?itm_campaign=wp-parsely&amp;itm_medium=smart-link&amp;itm_term=9938771685a62db64b8d63dd8bd8bcd4&amp;itm_source=smart-linking\" title=\"AI Is Describing Your Company Behind Your Back \u2014 Is It Being Honest?\" data-smartlink=\"9938771685a62db64b8d63dd8bd8bcd4\" target=\"_blank\" rel=\"noopener\">third-party validation<\/a>. Those are essential points that AI can\u2019t generate.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-define-your-category-make-the-sale\">Define your category, make the sale<\/h2>\n<p>In crowded markets, the businesses that pull ahead are often not the ones with the best product or the biggest budget. They are the ones that make it easiest for customers to understand what they are, why they matter and how they are different. As AI makes polished messaging cheaper and more abundant, category definition is becoming a more important growth lever.<\/p>\n<p>Founders and business leaders need to think beyond awareness and start shaping the frame of reference customers use to evaluate them. Use the practical guidance outlined above to <a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/why-positioning-is-more-important-than-ever\/359314?itm_campaign=wp-parsely&amp;itm_medium=smart-link&amp;itm_term=404b20499e35cf5018b3e5a2cc216e60&amp;itm_source=smart-linking\" title=\"Why Positioning Is More Important Than Ever\" data-smartlink=\"404b20499e35cf5018b3e5a2cc216e60\" target=\"_blank\" rel=\"noopener\">define your market position<\/a> clearly, avoid vague or overly broad messaging, and build a business story that gives customers a reason to remember and choose you.<\/p>\n<\/div>\n<div>\n<div class=\"tw:border-b tw:border-slate-200 tw:pb-4\">\n<h2 class=\"tw:mt-0 tw:mb-1 tw:text-2xl tw:font-heading\">Key Takeaways<\/h2>\n<ul class=\"tw:font-normal tw:font-serif tw:text-base tw:marker:text-slate-400\">\n<li>Make it clear what you do and what makes you different.u003cbru003e<\/li>\n<li>Focus on a real customer problem instead of trying to appeal to everyone.u003cbru003e<\/li>\n<li>Skip the AI buzzwords and explain the actual results customers get.<\/li>\n<\/ul>\n<\/div>\n<p>Market categories provide context. They help customers understand what you do, why your approach exists and why it matters. So it shouldn\u2019t come as a surprise that the companies that define a category gain first-mover advantage. These first movers and category definers shape how buyers evaluate the entire market.<\/p>\n<p>Once buyers understand the problem you\u2019re solving and the market you\u2019re creating or redefining, every subsequent conversation becomes more productive. If you don\u2019t clearly establish yourself in a category, the market (including your prospective customers) will do it for you. Often, you run the risk of being put in the wrong box and getting compared to the wrong competitors. This can reduce your perceived value.<\/p>\n<p>One of the biggest communications mistakes I see is companies trying to be everything to everyone (an inch deep and a mile wide). Broad positioning may feel safer, but it makes you forgettable. Focus and clarity are more powerful than trying to <a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/3-ways-to-identify-your-companys-unique-marketing-angle\/419232?itm_campaign=wp-parsely&amp;itm_medium=smart-link&amp;itm_term=b876d0fe100e2a2b93e5eae2aa4235cb&amp;itm_source=smart-linking\" title=\"3 Ways to Identify Your Company\u2019s Unique Marketing Angle\" data-smartlink=\"b876d0fe100e2a2b93e5eae2aa4235cb\" target=\"_blank\" rel=\"noopener\">appeal to everybody<\/a>.<\/p>\n<\/div>\n<hr\/>\n<p><strong>Published by Dralys Blog \u2013 Stories | Insights | Innovation<\/strong><\/p>\n<p>Discover more on <a href=\"https:\/\/www.dralysstore.com\" target=\"_blank\">DralysStore.com<\/a><\/p>\n<div style=\"margin-top:30px;padding:20px;border-radius:12px;background:#e8f1ff;border:1px solid #e5e7eb;\">\n<h3>Smart shopping starts here.<\/h3>\n<p>If you enjoyed this article, explore our curated products designed for everyday living.<\/p>\n<p> Download the Dralys App<br \/> Shop now: <a href=\"https:\/\/www.dralysstore.com\" target=\"_blank\">www.DralysStore.com<\/a><\/p>\n<\/div>\n<p>&#13;<br \/>\n\t\t\t\t<span class=\"post-views-icon dashicons dashicons-chart-bar\"\/> <span class=\"post-views-label\">Post Views:<\/span> <span class=\"post-views-count\">7<\/span>&#13;\n\t\t\t<\/p>\n<div class=\"dralys-listen-pro\" data-title=\"AI is Cheapening Content. Here\u2019s How Leaders Can Stand Out\" data-lang=\"en-US\">\n<div class=\"dlp-brand\">\n<div>\n<p>Listen on Dralys<\/p>\n<p>Audio version of this article<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p>\n            <label>Language<br \/>\n                <select class=\"dlp-lang\"><option value=\"auto\">Auto<\/option><\/select><br \/>\n            <\/label><br \/>\n            <label>Speed<br \/>\n                <select class=\"dlp-speed\"><option value=\"0.85\">Slow<\/option><option value=\"1\" selected=\"selected\">Normal<\/option><option value=\"1.15\">Fast<\/option><\/select><br \/>\n            <\/label>\n        <\/p>\n<p>\n            <button class=\"dlp-play\" type=\"button\"> Listen<\/button><br \/>\n            <button class=\"dlp-pause\" type=\"button\"> Pause<\/button><br \/>\n            <button class=\"dlp-stop\" type=\"button\"> Stop<\/button>\n        <\/p>\n<p>\n            <span><b class=\"dlp-current\">0:00<\/b> \/ <b class=\"dlp-total\">0:00<\/b><\/span><br \/>\n            <button class=\"dlp-vol-btn\" type=\"button\"><\/button><br \/>\n            <input class=\"dlp-volume\" type=\"range\" min=\"0\" max=\"1\" step=\"0.05\" value=\"1\"\/>\n        <\/p>\n<\/p><\/div>\n<div class=\"dralys-aibcc-box\" data-post-id=\"81949\">\n<div class=\"dralys-aibcc-row dralys-aibcc-top\">\n<p><strong>Was this helpful?<\/strong><br \/><span class=\"dralys-aibcc-like-count\">0 likes<\/span> \u00b7 <span class=\"dralys-aibcc-share-count\">0 shares<\/span> \u00b7 <span class=\"dralys-aibcc-score\">Score 50<\/span><\/p>\n<p><button class=\"dralys-aibcc-btn dralys-aibcc-like\"> Like<\/button><button class=\"dralys-aibcc-btn dralys-aibcc-bookmark\"> Save<\/button><\/div>\n<p><button data-reaction=\"love\"> Love <span>(0)<\/span><\/button><button data-reaction=\"smart\"> Smart <span>(0)<\/span><\/button><button data-reaction=\"useful\"> Useful <span>(0)<\/span><\/button><button data-reaction=\"wow\"> Wow <span>(0)<\/span><\/button><button data-reaction=\"fire\"> Great <span>(0)<\/span><\/button><\/p>\n<p><span>Bookmarks: <span class=\"dralys-aibcc-bookmark-count\">0<\/span><\/span> \u00b7 <span>Trending: <span class=\"dralys-aibcc-trending-count\">9<\/span><\/span><\/p>\n<\/div><\/div>\n<p><\/p>\n<hr>\n<p><strong>Published by Dralys Blog \u2013 Stories | Insights | Innovation<\/strong><\/p>\n<p>Discover more on <a href=\"https:\/\/www.dralysstore.com\" target=\"_blank\">DralysStore.com<\/a><\/p>\n<div class=\"pld-like-dislike-wrap pld-template-2\">\r\n    <div class=\"pld-like-wrap  pld-common-wrap\">\r\n    <a href=\"javascript:void(0)\" class=\"pld-like-trigger pld-like-dislike-trigger  \" title=\"\" data-post-id=\"81962\" data-trigger-type=\"like\" data-restriction=\"no\" data-already-liked=\"0\">\r\n                        <i class=\"fas fa-heart\"><\/i>\r\n                <\/a>\r\n    <span class=\"pld-like-count-wrap pld-count-wrap\">    <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>6 Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Make it clear what&hellip;<\/p>\n","protected":false},"author":10,"featured_media":81950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[38],"tags":[74,34,65,176,45,177,10],"class_list":["post-81962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-shopping","tag-dralys","tag-e-commerce","tag-entrepreneurship","tag-ecosystem","tag-innovation","tag-smart-shopping","tag-technology"],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/dralysstore.com\/blog\/wp-content\/uploads\/2026\/08\/ecommerce-2140604_960_720.jpg","_links":{"self":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts\/81962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/comments?post=81962"}],"version-history":[{"count":1,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts\/81962\/revisions"}],"predecessor-version":[{"id":81963,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts\/81962\/revisions\/81963"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/media\/81950"}],"wp:attachment":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/media?parent=81962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/categories?post=81962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/tags?post=81962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}