{"id":80644,"date":"2026-07-22T14:24:21","date_gmt":"2026-07-22T18:24:21","guid":{"rendered":"https:\/\/dralysstore.com\/blog\/?p=80644"},"modified":"2026-07-22T14:24:21","modified_gmt":"2026-07-22T18:24:21","slug":"new-ecommerce-tools-july-22-2026","status":"publish","type":"post","link":"https:\/\/dralysstore.com\/blog\/new-ecommerce-tools-july-22-2026\/","title":{"rendered":"New Ecommerce Tools: July 22, 2026"},"content":{"rendered":"
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Every week we publish a rundown of new services for ecommerce merchants. This installment includes updates on release-based selling, quick deliveries, secure payments, managed social commerce, cross-border payments, automated marketing, and loyalty programs.<\/p>\n

Got an ecommerce product release? Email updates@practicalecommerce.com.<\/em><\/p>\n

New Tools for Merchants<\/h3>\n

Squarespace releases selling tools for limited releases and drops.<\/strong><\/a> Squarespace<\/a>, a\u00a0website-building and hosting platform, has launched tools to support the sale of\u00a0limited-release<\/a><\/span> items. Badges and Email Campaigns help merchants build anticipation<\/a> before a release. Reserved Cart holds items during checkout for a limited time and displays a countdown timer. Merchants can set quantity limits so that shoppers can purchase only a set number of items per release. And Mini Cart, Express Checkout, and Pay Links provide more direct transaction experiences, per Squarespace.<\/p>\n

\"Web<\/a><\/p>\n

Squarespace\u2019s limited release selling.<\/p>\n<\/div>\n

Bluehost expands AI platform for small businesses.<\/strong><\/a> Bluehost<\/a>, a hosting provider, has unveiled its AI suite for small businesses, featuring agents that can build websites, run online stores, capture leads, answer questions<\/a>, and book appointments. In addition to Bluehost\u2019s AI Site, Store, and Front Desk, the suite includes a domain name generator, content and copywriting tools, AI agent hosting, an agent builder, and access to multiple AI models, according to Bluehost.<\/p>\n

DoorDash integrates with Shopify for on-demand delivery.<\/strong><\/a> DoorDash<\/a> has announced an integration with Shopify<\/a> via its App Store. U.S. Shopify merchants with a brick-and-mortar presence<\/a> can add their product catalog to the DoorDash marketplace by enabling a new channel, with no separate onboarding process, manual catalog uploads, or disruption to existing operations. Merchants manage their catalog in Shopify, and it reflects on DoorDash in real time.<\/p>\n

TikTok Shop tests managed services program for merchants.<\/strong><\/a> TikTok Shop<\/a> is testing a managed services program in the U.S. to improve seller performance. TikTok<\/a> is seeking participants for a pilot program in which it will oversee almost all aspects of a merchant\u2019s Shop business, including marketing, automated advertising and testing through its GMV Max tool, optimizing product listings, hiring creators, and generating AI videos.<\/p>\n

Shirofune integrates with Walmart Connect to help brands automate campaigns.<\/strong><\/a> Shirofune<\/a>, a digital advertising automation platform, has integrated with Walmart Connect<\/a>, allowing advertisers and agencies to connect campaigns to Shirofune and manage them alongside other major advertising channels, including search, social, and retail media<\/a>. Shirofune says its automation engine supports budget pacing and bid adjustments based on campaign performance, manages campaigns across multiple clients, and streamlines day-to-day advertising operations.<\/p>\n

\"Shirofune<\/a><\/p>\n

Shirofune<\/p>\n<\/div>\n

Cytronic raises $13.5 million for automated ecommerce fulfillment.<\/strong><\/a> Cytronic<\/a>, a fulfillment-as-a-service provider, has raised $13.5 million in seed funding to develop robotic fulfillment<\/a> tools. Cytronic is initially focusing on direct-to-consumer, small-parcel fulfillment for apparel, beauty products, accessories, household goods, and other compact merchandise. Slow Ventures led the funding round.<\/p>\n

Mastercard to expand agentic AI in the U.K. for retailers and financial institutions.<\/strong><\/a> Mastercard<\/a> is expanding its Agent Suite with Pronto to the U.K. Through Pronto, U.K. retailers and partners can test whether their products are discoverable by agents<\/a>, how to scale the payment experience in a way that consumers can trust, whether their plan for handling disputes in this environment works at scale, and more.<\/p>\n

Spreedly launches a vault for storing payment credentials.<\/strong><\/a> Spreedly<\/a>, an open payments provider<\/a>, has launched a \u201cvault\u201d that lets merchants securely store and control their payment credentials. A merchant can adopt the vault while continuing to run a single provider per region, preserving control and optionality. Merchants can build their own orchestration on top of portable credentials, or adopt Spreedly\u2019s, without rebuilding their payments stack.<\/p>\n

Commercetools launches modular offerings.<\/strong><\/a> Commercetools<\/a>, an autonomous commerce developer, has released standalone offerings for cart, order management<\/a>, and product catalog. Core Commerce delivers cart, order management, and B2B-native capabilities. Product Catalog provides product modeling, pricing, inventory, and catalog management with built-in search and pricing, according to Commercetools.<\/p>\n

\"Commercetools<\/a><\/p>\n

Commercetools<\/p>\n<\/div>\n

Dotdigital launches AI-powered loyalty platform.<\/strong><\/a> Dotdigital<\/a>, a customer experience platform, has launched a tool that helps marketers build, manage, and optimize loyalty programs<\/a>. Features include flexible points earning, tiers, rewards management, analytics, and native integrations with Dotdigital and Shopify.<\/p>\n

FinXP and Buckzy partner on real-time cross-border payments.<\/strong><\/a> FinXP<\/a>, a Europe-based payment infrastructure provider, has partnered with Buckzy Payments<\/a>, a global cross-border embedded finance platform. The partnership combines FinXP\u2019s regulated European infrastructure with Buckzy\u2019s real-time international payment network on the stablecoin infrastructure<\/a>. Eligible Buckzy clients can access FinXP\u2019s Single Euro Payments Area capabilities. FinXP says its clients will benefit from Buckzy\u2019s international banking network and stablecoin infrastructure.<\/p>\n

Sprinklr introduces real-time AI customer engagement.<\/strong><\/a> Sprinklr<\/a>\u00a0has enhanced its customer experience management platform with real-time AI features. The update includes Voice AI, MCP integration<\/a>, ViralMoment video analytics, and LLM Insights, which helps teams understand and improve how their brand appears across genAI answers. Sprinklr Copilot can now create and optimize social posts and campaigns.<\/p>\n

Flute partners with Jaris to provide working capital for merchants.<\/strong><\/a> Flute<\/a>, a payments platform, has partnered with Jaris<\/a>, an embedded finance service, to offer working capital<\/a> and instant payouts. Merchants can apply for working capital from their Flute dashboard and receive approval from Jaris. Instant payouts enable merchants to receive a portion of their current day\u2019s sales, including weekends and holidays.<\/p>\n

\"Flute<\/a><\/p>\n

Flute<\/p>\n<\/div>\n

Inventory platform Katana launches predictive components.<\/strong><\/a> Katana<\/a>, a multichannel management tool, has announced a shift toward predictive inventory intelligence across sales channels, with four components. Katana MCP is a native integration connecting inventory operations to AI assistants such as Claude and ChatGPT. AI Replenishment is a demand forecasting<\/a> and procurement tool. Assisted Import maps any spreadsheet to the platform. Custom Fields allows businesses to define their own records across every module.<\/p>\n

PayPal launches Pay in 30 Days for U.K. shoppers.<\/strong><\/a> PayPal<\/a> has launched \u201cPay in 30 Days\u201d in the U.K. Available to PayPal\u2019s nearly 30 million U.K. customers, Pay in 30 Days lets shoppers complete a purchase and pay the full amount up to 30 days later<\/a>, with no interest, sign-up fees, or additional charges. For merchants, Pay in 30 Days integrates with the existing PayPal checkout experience with no new integration required.<\/p>\n

Instacart acquires Arpalus for real-time grocery shelf intel.<\/strong><\/a> Ecommerce grocery platform Instacart<\/a> has acquired Arpalus, a video shelf-intelligence technology. Arpalus turns a quick video scan of a store shelf into an accurate, real-time picture. The tool runs on any smartphone or camera-equipped device. It also extends to Instacart\u2019s Caper Carts, external cameras that move through grocery store<\/a> aisles, updating in-store on-shelf inventory in real-time.<\/p>\n

\"\"<\/a><\/p>\n

Instacart<\/p>\n<\/div><\/div>\n