{"id":80260,"date":"2026-07-11T20:02:51","date_gmt":"2026-07-12T00:02:51","guid":{"rendered":"https:\/\/dralysstore.com\/blog\/?p=80260"},"modified":"2026-07-12T23:02:16","modified_gmt":"2026-07-13T03:02:16","slug":"omnia-partners-names-10-new-suppliers-joining-is-opus-platform","status":"publish","type":"post","link":"https:\/\/dralysstore.com\/blog\/omnia-partners-names-10-new-suppliers-joining-is-opus-platform\/","title":{"rendered":"Omnia Partners names 10 new suppliers joining is Opus platform"},"content":{"rendered":"<div>\n<p>A business-to-business (B2B) ecommerce portal gained a new wave of suppliers, as Omnia Partners announced 10 new participants for its <a href=\"https:\/\/www.digitalcommerce360.com\/2024\/06\/27\/omnia-partners-b2b-suppliers-ecommerce-platform-public-procurement\/\" target=\"_blank\" rel=\"noopener\">Opus platform<\/a> for procurement.<\/p>\n<p>Omnia, which operates nationally as a cooperative purchasing organization, has expanded Opus to include more than 8 million SKUs, according to the company. The new suppliers include IT solutions provider SHI, infrastructure solutions distributor Graybar and laboratory equipment supplier Fisher Scientific, among others.<\/p>\n<p>Omnia claims that its Opus platform now provides a portal for nearly 40,000 public-sector procurement professionals. Those buyers come from school districts, as well as municipal agencies. As they do, they shop across 650-plus suppliers in a single online cart, using pre-negotiated, competitively bid contracts that satisfy public compliance requirements.<\/p>\n<h2>New suppliers joining Omnia\u2019s Opus portal<\/h2>\n<p>The latest Opus additions for Omnia signal accelerating movement into B2B procurement. Government and nonprofit buyers make this shift possible as they move away from manual, supplier-by-supplier purchasing toward marketplace-style buying.<\/p>\n<p>Todd Abner, president and CEO at Omnia, said people expect purchasing to be fast, intuitive and seamless.<\/p>\n<p>\u201cWe\u2019re bringing that same level of simplicity to public procurement,\u201d Abner stated in a release announcing the initiative.<\/p>\n<p>One of the portal\u2019s users contributed positive feedback as well.<\/p>\n<p>\u201cOpus has had a huge impact on making sure that we know we\u2019re in compliance,\u201d said Mandy Hall, procurement accountant at Northwest Shoals Community College. \u201cIt\u2019s been one of the best decisions that we decided to take as a college in procurement.\u201d<\/p>\n<p>In addition to Fisher Scientific, Graybar and SHI, Opus also welcomed:<\/p>\n<ul>\n<li>Janitorial supplies distributor BradyPLUS<\/li>\n<li>Vehicle and fleet services provider E-Z-GO\/Cushman<\/li>\n<li>IT provider Insight Public Sector<\/li>\n<li>Food-service equipment supplier Johnson-Lancaster &amp; Associates<\/li>\n<li>Furniture manufacturer Mediatechnologies<\/li>\n<li>Educational suppliers distributor School Specialty<\/li>\n<li>Workplace furnishing seller Vari<\/li>\n<\/ul>\n<h2>Omnia\u2019s marketplace approach with Opus<\/h2>\n<p>Mike Danford, chief strategy officer at Adverio, a B2B ecommerce agency, said the buyer relationship is worth more than the product catalog. He sees marketplaces figuring that out.<\/p>\n<p>\u201cReducing friction for the buyer is where the money is at,\u201d Danford stated. \u201cBuyers want one login, one cart, one trusted brand <span style=\"font-weight: 400;\">\u2014 A.K.A.<\/span>: The marketplace that they can trust to manage every purchase order.\u201d<\/p>\n<p>In Danford\u2019s view, this type of online portal is \u201cthe modern-day Sears.\u201d However, he said online options mean \u201cbuyers never have to leave their seat or their preferred one-stop shop.\u201d<\/p>\n<p>The procurement relationship, Danford added, is with the platform at both ends of the demand and supply chains. That means that buyers want one place to comparison shop. Thus, once a marketplace owns that habit, it\u2019s no longer optional for brands to adopt it, too.<\/p>\n<p>\u201cWe see it in our own numbers on the consumer side,\u201d he stated. \u201cAmazon has been incentivizing B2B for years with business pricing, and for certain brands we operate, B2B accounts for close to 20% of total purchases in some categories.\u201d<\/p>\n<h2>The future for B2B marketplaces<\/h2>\n<p>Danford assessed that platforms like Opus are likely to begin adding new sponsorships. In addition, he expects to see more media placements and ads, giving sellers with marketing dollars new options to buy their way up the search results pages.<\/p>\n<p>\u201cIt\u2019s a moneymaker, and it works. Amazon proved it,\u201d he said. \u201cThe distributors who get ahead of it <span style=\"font-weight: 400;\">\u2014<\/span> clean product data, strong content, budget ready for sponsored placement <span style=\"font-weight: 400;\">\u2014<\/span> will win the shelf the same way the smart consumer brands did.\u201d<\/p>\n<p>Meanwhile, Hilary Smith, chief marketing officer at Linnworks, a multichannel ecommerce operations platform, offered a data-driven view on where consolidation is headed.<\/p>\n<p>\u201cOur research shows multichannel is now the operating default, not the exception, with the average retailer selling across 4.15 (UK) and 4.25 (US) marketplaces and channels,\u201d Smith shared. \u201cBusinesses have accepted that managing dozens of separate vendor or channel relationships manually doesn\u2019t scale.\u201d<\/p>\n<h2>Tradeoffs for online channels<\/h2>\n<p>Still, there can be risk in going online-first without the right infrastructure, according to Smith.<\/p>\n<p>\u201cOnly 33.2% (UK) and 37.2% (US) of retailers describe their cross-channel inventory visibility as \u2018excellent,&#8217;\u201d Smith said.<\/p>\n<p>Distributors joining consolidated marketplaces face the same challenge in reverse. They may gain broader reach, but only if their systems can keep pace with real-time inventory and order accuracy.<\/p>\n<p>\u201cExpect the next phase of B2B marketplace consolidation to follow the same arc,\u201d Smith explained, saying future success would be \u201cless about supplier count\u201d and \u201cmore about who can guarantee real-time inventory accuracy, integrated fulfillment and reliable data across the platform.\u201d<\/p>\n<h2 id=\"toc-item-article-post-id-1360910--1\"><strong>Sign up<\/strong><\/h2>\n<p><em>Sign up for a\u00a0<\/em><a href=\"https:\/\/subscription.digitalcommerce360.com\/ecommerce-newsletter-subscriptions?utm_source=DC360&amp;utm_medium=Article&amp;utm_campaign=B2BArticle\" target=\"_blank\" rel=\"noopener\" data-feathr-click-track=\"true\" data-feathr-link-aids=\"[&quot;5f29b0538d5a4b9c628148bd&quot;],5f29b0538d5a4b9c628148bd\"><em>complimentary subscription to Digital Commerce 360 B2B News<\/em><\/a><em>. It covers technology and business trends in the growing\u00a0<a href=\"https:\/\/www.digitalcommerce360.com\/b2b-ecommerce-world\/\" target=\"_blank\" rel=\"noopener\" data-feathr-click-track=\"true\" data-feathr-link-aids=\"5f29b0538d5a4b9c628148bd\">B2B ecommerce<\/a>\u00a0industry.<\/em><em>\u00a0Follow us on\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/4403239\/\" target=\"_blank\" rel=\"noopener\" data-feathr-click-track=\"true\" data-feathr-link-aids=\"5f29b0538d5a4b9c628148bd\">LinkedIn<\/a>,\u00a0<a href=\"https:\/\/twitter.com\/DC360_Official\" target=\"_blank\" rel=\"noopener\" data-feathr-click-track=\"true\" data-feathr-link-aids=\"5f29b0538d5a4b9c628148bd\">X (formerly Twitter)<\/a>,\u00a0<a href=\"https:\/\/www.facebook.com\/DigitalCommerce360\" target=\"_blank\" rel=\"noopener\" data-feathr-click-track=\"true\" data-feathr-link-aids=\"5f29b0538d5a4b9c628148bd\">Facebook<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.youtube.com\/@digitalcommerce360\" target=\"_blank\" rel=\"noopener\" data-feathr-click-track=\"true\" data-feathr-link-aids=\"5f29b0538d5a4b9c628148bd\">YouTube<\/a>.<\/em><\/p>\n<p><a class=\"simplefavorite-button\" data-postid=\"1360981\" data-siteid=\"1\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"box-shadow:none;-webkit-box-shadow:none;-moz-box-shadow:none;color:#ffffff;\"><i class=\"sf-icon-star-empty\"\/> Favorite<\/a>\t\t\t\t\t\t<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<\/p>\n<hr>\n<p><strong>Published by Dralys Blog \u2013 Stories | Insights | Innovation<\/strong><\/p>\n<p>Discover more on <a href=\"https:\/\/www.dralysstore.com\" target=\"_blank\">DralysStore.com<\/a><\/p>\n<div class=\"pld-like-dislike-wrap pld-template-2\">\r\n    <div class=\"pld-like-wrap  pld-common-wrap\">\r\n    <a href=\"javascript:void(0)\" class=\"pld-like-trigger pld-like-dislike-trigger  \" title=\"\" data-post-id=\"80260\" data-trigger-type=\"like\" data-restriction=\"no\" data-already-liked=\"0\">\r\n                        <i class=\"fas fa-heart\"><\/i>\r\n                <\/a>\r\n    <span class=\"pld-like-count-wrap pld-count-wrap\">    <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>A business-to-business (B2B) ecommerce portal gained a new wave of suppliers, as Omnia Partners announced&hellip;<\/p>\n","protected":false},"author":10,"featured_media":80261,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[38],"tags":[74,34,65,176,45,177,10],"class_list":["post-80260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-shopping","tag-dralys","tag-e-commerce","tag-entrepreneurship","tag-ecosystem","tag-innovation","tag-smart-shopping","tag-technology"],"acf":[],"jetpack_featured_media_url":"https:\/\/dralysstore.com\/blog\/wp-content\/uploads\/2026\/07\/procurement-scaled.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts\/80260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/comments?post=80260"}],"version-history":[{"count":1,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts\/80260\/revisions"}],"predecessor-version":[{"id":80262,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts\/80260\/revisions\/80262"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/media\/80261"}],"wp:attachment":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/media?parent=80260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/categories?post=80260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/tags?post=80260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}