{"id":79896,"date":"2026-06-25T23:13:07","date_gmt":"2026-06-25T23:13:07","guid":{"rendered":"https:\/\/dralysstore.com\/blog\/?p=79896"},"modified":"2026-06-25T23:13:07","modified_gmt":"2026-06-25T23:13:07","slug":"top-barriers-of-cross-border-shoppers","status":"publish","type":"post","link":"https:\/\/dralysstore.com\/blog\/top-barriers-of-cross-border-shoppers\/","title":{"rendered":"Top Barriers of Cross-Border Shoppers"},"content":{"rendered":"
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Popular American brands and marketplaces attract shoppers worldwide, but payment confusion, duties, and other concerns can create barriers to purchase.<\/p>\n

The United States is the second-most popular destination for international purchases, behind China, according to a 2026 DHL survey<\/a> of 29,000 shoppers and 5,800 ecommerce businesses across 29 countries.<\/p>\n

Some 70% of respondents said they had made cross-border ecommerce purchases. Of these, 59% had ordered from China, and 32% from the United States. Germany at 23% and the United Kingdom at 17% hold positions three and four, respectively.<\/p>\n

DHL\u2019s findings stand to reason. China\u2019s position likely reflects the rise of low-price marketplaces such as Temu and Shein, both of which DHL cites. Meanwhile, U.S. brands and products are familiar worldwide, and many foreign shoppers buy from American-owned marketplaces like Amazon, albeit localized.<\/p>\n

American merchants can reach beyond a highly competitive domestic market and profitable customers elsewhere.<\/p>\n

In cross-border ecommerce, sellers do not need new products. The challenge is turning international interest into completed orders.<\/p>\n

What follows are five common reasons international shoppers abandon American ecommerce sites.<\/p>\n

Payment Challenges<\/h3>\n

Payment is a final step in checkout and should be a priority for international sellers. According to the DHL report, however, merchants typically fall short in three areas:<\/p>\n