{"id":79849,"date":"2026-06-22T13:39:00","date_gmt":"2026-06-22T13:39:00","guid":{"rendered":"https:\/\/dralysstore.com\/blog\/bings-ai-performance-report-gets-better\/"},"modified":"2026-06-22T23:07:32","modified_gmt":"2026-06-22T23:07:32","slug":"bings-ai-performance-report-gets-better","status":"publish","type":"post","link":"https:\/\/dralysstore.com\/blog\/bings-ai-performance-report-gets-better\/","title":{"rendered":"Bing&#8217;s AI Performance Report Gets Better"},"content":{"rendered":"<p><\/p>\n<div>\n<p>Unlike traditional search listings, optimizing for visibility in generative AI answers is difficult owing to a <a href=\"https:\/\/www.practicalecommerce.com\/better-metrics-for-ai-search-visibility\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener\">lack<\/a> of native performance reports.<\/p>\n<p>The \u201cPerformance\u201d section of Google\u2019s Search Console combines AI Overviews and traditional organic listings, leaving optimizers to guess which channel drove visibility and traffic. ChatGPT shares metrics <a href=\"https:\/\/www.practicalecommerce.com\/better-metrics-for-ai-search-visibility\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener\">only with publishers<\/a> that have licensed content to OpenAI.<\/p>\n<p>Bing is the first platform to offer some transparency. Earlier this year, a few weeks after publishing its \u201c<a href=\"https:\/\/www.practicalecommerce.com\/new-microsoft-retail-ai-guide-echoes-seo\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener\">Guide to AEO and GEO<\/a>,\u201d Bing launched an \u201c<a href=\"https:\/\/www.bing.com\/webmasters\/help\/ai-performance-9f8e7d6c\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">AI Performance Report<\/a>\u201d in Webmaster Tools. It has now improved the report to make it more useful and actionable.<\/p>\n<h3>AI Performance<\/h3>\n<p>The report tracks citations in Microsoft Copilot, AI-generated summaries in Bing, and select AI partner integrations. Unfortunately, there\u2019s no option to filter by a single channel, and no way to identify the partners.<\/p>\n<p>The report consists of two sections: \u201cGrounding Queries\u201d and \u201cPages.\u201d<\/p>\n<ul>\n<li>Grounding Queries are \u201cthe key phrases the AI used when retrieving content that was cited in its answer.\u201d In other words, the queries are the <a href=\"https:\/\/www.practicalecommerce.com\/seo-for-googles-ai-fan-out-results\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener\">fan-out terms<\/a> of Bing\u2019s AI agents to search for answers, though we don\u2019t know which search engines or platforms they access.<\/li>\n<\/ul>\n<ul>\n<li>Pages are the URLs included in the AI answers.<\/li>\n<\/ul>\n<p>For every Grounding Query, the AI Performance Report now includes:<\/p>\n<ul>\n<li>Query intent (Navigational, Informational, Learn and Solve, Commercial, Conversational, Comparison, and more).<\/li>\n<\/ul>\n<ul>\n<li>Query topic (Education, Self-Help Books, Mindfulness and Medication, and more).<\/li>\n<\/ul>\n<ul>\n<li>The average number of unique pages cited per day in AI answers.<\/li>\n<\/ul>\n<ul>\n<li>\u201cCitation share,\u201d which is \u201cthe percentage of citations attributed to your site out of all citations shown for a specific grounding query.\u201d<\/li>\n<\/ul>\n<div id=\"attachment_1564599\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2026\/06\/Bing_AI-Performance-2_0626-e1782132978590.jpg\" target=\"_blank\" rel=\"nofollow noopener\" data-wpel-link=\"internal\"><\/a><\/p>\n<p id=\"caption-attachment-1564599\" class=\"wp-caption-text\">Sort Grouding Queries by Intent, Topic, Citations, or Citation Share. <em>Click image to enlarge.<\/em><\/p>\n<\/div>\n<p>Users can sort each column and also export the entire report to a spreadsheet for additional sorting and filtering.<\/p>\n<p>Clicking any Grounding Query will display a list of the user\u2019s pages cited for that word or phrase.<\/p>\n<p>The report includes the frequency of each cited page (URL) \u2014 how often it appears \u2014 but not the number of views or clicks. Clicking any URL reveals all its Grounding Queries for a given period.<\/p>\n<div id=\"attachment_1564598\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2026\/06\/Bing_AI-performance-citations_0626.jpg\" data-rel=\"penci-gallery-image-content\"  target=\"_blank\" rel=\"nofollow noopener\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1564598\" class=\"wp-image-1564598 size-large\" title=\"Screenshot of Bing AI Performance Report showing the citations per page.\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2026\/06\/Bing_AI-performance-citations_0626-570x577.jpg\" alt=\"Screenshot of Bing AI Performance Report showing the citations per page.\" width=\"570\" height=\"577\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2026\/06\/Bing_AI-performance-citations_0626-570x577.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2026\/06\/Bing_AI-performance-citations_0626-296x300.jpg 296w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2026\/06\/Bing_AI-performance-citations_0626-768x777.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2026\/06\/Bing_AI-performance-citations_0626.jpg 1000w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" loading=\"lazy\"\/><\/a><\/p>\n<p id=\"caption-attachment-1564598\" class=\"wp-caption-text\">Click any page URL to reveal its total number of citations. <em>Click image to enlarge.<\/em><\/p>\n<\/div>\n<h3>Using the Data<\/h3>\n<p>The updated report includes expanded metrics to track visibility, such as:<\/p>\n<ul>\n<li>All Grounding Queries for a given page.<\/li>\n<\/ul>\n<ul>\n<li>Grounding Queries with fewer citations and thus opportunities for optimizing a page for inclusion.<\/li>\n<\/ul>\n<ul>\n<li>Branded queries with navigational intent to improve answer <a href=\"https:\/\/www.practicalecommerce.com\/search-console-adds-brand-filters\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener\">brand-driven<\/a> questions.<\/li>\n<\/ul>\n<ul>\n<li>Pages with higher citation share to reverse engineer for other Grounding Queries.<\/li>\n<\/ul>\n<ul>\n<li>Grounding Queries by topic to identify related pages for internal linking.<\/li>\n<\/ul>\n<ul>\n<li>Internal pages that show for the same Grounded Queries for potential <a href=\"https:\/\/www.practicalecommerce.com\/how-google-detects-duplicate-content\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener\">duplicate intent<\/a> to fix.<\/li>\n<\/ul>\n<ul>\n<li>Pages with few Grounding Queries, to improve the content.<\/li>\n<\/ul>\n<h3>Getting Started<\/h3>\n<p>Setting up Bing Webmaster Tools takes only a couple of minutes with Search Console enabled.<\/p>\n<p>Log in to <a href=\"https:\/\/www.bing.com\/webmasters\/about\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">Webmaster Tools<\/a> with your Microsoft account, click \u201cAdd site,\u201d and choose \u201cImport your sites from GSC.\u201d Allow roughly 24 hours for Bing to collect and report the data.<\/p>\n<\/p><\/div>\n<div class=\"pld-like-dislike-wrap pld-template-2\">\r\n    <div class=\"pld-like-wrap  pld-common-wrap\">\r\n    <a href=\"javascript:void(0)\" class=\"pld-like-trigger pld-like-dislike-trigger  \" title=\"\" data-post-id=\"79849\" data-trigger-type=\"like\" data-restriction=\"no\" data-already-liked=\"0\">\r\n                        <i class=\"fas fa-heart\"><\/i>\r\n                <\/a>\r\n    <span class=\"pld-like-count-wrap pld-count-wrap\">    <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Unlike traditional search listings, optimizing for visibility in generative AI answers is difficult owing to a lack of native performance reports. The \u201cPerformance\u201d section of Google\u2019s Search Console&#8230;<\/p>\n","protected":false},"author":11,"featured_media":79851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[601,42],"tags":[78,45,10],"class_list":["post-79849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence-innovation","category-tips-opportunities","tag-ai","tag-innovation","tag-technology"],"acf":[],"jetpack_featured_media_url":"https:\/\/dralysstore.com\/blog\/wp-content\/uploads\/2026\/06\/Bings-AI-Performance-Report-Gets-Better.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts\/79849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/comments?post=79849"}],"version-history":[{"count":2,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts\/79849\/revisions"}],"predecessor-version":[{"id":79852,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts\/79849\/revisions\/79852"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/media\/79851"}],"wp:attachment":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/media?parent=79849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/categories?post=79849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/tags?post=79849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}