{"id":79507,"date":"2026-05-24T21:33:28","date_gmt":"2026-05-24T21:33:28","guid":{"rendered":"https:\/\/dralysstore.com\/blog\/?p=79507"},"modified":"2026-05-24T21:33:29","modified_gmt":"2026-05-24T21:33:29","slug":"e-l-f-beauty-does-an-about-face-on-price-hikes","status":"publish","type":"post","link":"https:\/\/dralysstore.com\/blog\/e-l-f-beauty-does-an-about-face-on-price-hikes\/","title":{"rendered":"E.l.f. Beauty does an about-face on price hikes"},"content":{"rendered":"<figure>\n<div><img decoding=\"async\" src=\"https:\/\/imgproxy.divecdn.com\/Z3wxFBgKAX7zDSWIyTaZHhy04pAhqOjQpfvXIXHBMNA\/g:ce\/rs:fill:1600:900:1\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0yMjA4NTIzMTcwLmpwZw==.webp\" \/><\/div>\n<\/figure>\n<p>Following a &ldquo;pronounced decline&rdquo; in unit volume, CEO Tarang Amin said the company was testing adjustments to its tariff-driven strategy.&nbsp;<\/p>\n<p><\/p>\n<hr>\n<p><strong>Published by Dralys Blog \u2013 Stories | Insights | Innovation<\/strong><\/p>\n<p>Discover more on <a href=\"https:\/\/www.dralysstore.com\" target=\"_blank\">DralysStore.com<\/a><\/p>\n<div class=\"pld-like-dislike-wrap pld-template-2\">\r\n    <div class=\"pld-like-wrap  pld-common-wrap\">\r\n    <a href=\"javascript:void(0)\" class=\"pld-like-trigger pld-like-dislike-trigger  \" title=\"\" data-post-id=\"79507\" data-trigger-type=\"like\" data-restriction=\"no\" data-already-liked=\"0\">\r\n                        <i class=\"fas fa-heart\"><\/i>\r\n                <\/a>\r\n    <span class=\"pld-like-count-wrap pld-count-wrap\">    <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Following a &ldquo;pronounced decline&rdquo; in unit volume, CEO Tarang Amin said the company was testing adjustments to its tariff-driven strategy.&nbsp; Published by Dralys Blog \u2013 Stories | Insights&#8230;<\/p>\n","protected":false},"author":10,"featured_media":79508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[601,36],"tags":[78,45,10],"class_list":["post-79507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence-innovation","category-dralys-insights","tag-ai","tag-innovation","tag-technology"],"acf":[],"jetpack_featured_media_url":"https:\/\/dralysstore.com\/blog\/wp-content\/uploads\/2026\/05\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0yMjA4NTIzMTcwLmpwZw.webp.webp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts\/79507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/comments?post=79507"}],"version-history":[{"count":1,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts\/79507\/revisions"}],"predecessor-version":[{"id":79509,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts\/79507\/revisions\/79509"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/media\/79508"}],"wp:attachment":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/media?parent=79507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/categories?post=79507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/tags?post=79507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}