<\/p>\n
The growth of zero-click search results may be slowing, according to new industry reports.<\/p>\n
Semrush-owned Datos analyzed \u201ctens of millions\u201d of desktop searchers in the U.S. and Europe from March 2025 to March 2026, and published the results<\/a> in \u201cState of Search Q1 2026.\u201d SparkToro\u2019s Rand Fishkin added commentary.<\/p>\n Per the report, zero-click searches in the U.S. declined<\/em> from 24.5% in December 2025 to 22.4% in March. Organic click-throughs increased from 42.0% to 44.9%.<\/p>\n Moreover, a May 6 update<\/a> from Google announced more forthcoming links in AI Overviews and AI Mode to help searchers \u201cexplore relevant websites, deep insights, and original content.\u201d<\/p>\n The new links, according to the update, cite (i) trustworthy authors and brands, including social media discussions and (ii) in-depth articles and analyses for \u201cfurther reading.\u201d Google will also disclose on-site the name and title of the linked source, as well as whether the searcher is a paid subscriber, if necessary to access.<\/p>\n While helpful, the new links cannot replace the drastic decline<\/a> of organic search traffic to virtually all websites. AI Overviews is here to stay.<\/p>\n As a reminder, links in AI Overviews appear in Search Console\u2019s Performance reports with an average position<\/a> of 1. Keep an eye on the pages ranking for new queries in this section, which links to content covering \u201cdifferent facets of a topic.\u201d<\/p>\nHere to Stay<\/h3>\n