Artificial intelligence powers Google Ads. With the right data and prompts, AI helps advertisers get more from their accounts, from improving bid strategies to predicting searchers\u2019 intent<\/a>. Among the top time-savers, however, are tools for creative assets.<\/p>\n Common creative challenges for advertisers include:<\/p>\n Advertisers aren\u2019t typically graphic designers or video producers. That\u2019s the purpose of Google\u2019s Asset Studio, where advertisers can quickly find and edit images and videos.<\/p>\n Google can generate images from a single descriptive prompt. An advertiser selling cushioned socks could state:<\/p>\n Create a variety of images that showcase comfortable, cushioned socks. The images should be a mix of close-ups, people in action with the socks, and product images.<\/em><\/p>\n I entered that prompt, received multiple images, and selected this one:<\/p>\n The first image of socks also contained a coffee mug with steam.<\/p>\n<\/div>\n I prefer no coffee mug, so I prompted the tool to remove it and received this version:<\/p>\n The second version removed the mug but not the steam.<\/p>\n<\/div>\n The steam remained. I then requested another edit and received another image, which I\u2019ll use:<\/p>\n The final sock image has no mug and no steam.<\/p>\n<\/div>\n Asset Studio also provides aspect ratios for easy resizing in other campaigns, such as Performance Max<\/a> and Demand Gen<\/a>.<\/p>\n Asset Studio can liven existing product images. For example, an advertiser selling a \u201cGOAT\u201d t-shirt could prompt:<\/p>\n Feature a man wearing this shirt walking on a sidewalk.<\/em><\/p>\n Here is the resulting image:<\/p>\n Asset Studio converted a static t-shirt image into a compelling lifestyle shot.<\/p>\n<\/div>\n Videos are critical for engagement, yet many advertisers cannot easily create them. With Asset Studio, advertisers can upload a single photo to receive a 5-second clip or two photos for 10 seconds.<\/p>\n Advertisers can then customize the video with a template, key messages, and a logo. Asset Studio then places the completed version in the advertiser\u2019s YouTube channel to use with all video-based campaign types.<\/p>\n Advertisers can upload a single photo to receive a 5-second clip or two photos for 10 seconds.<\/p>\n<\/div>\n Advertisers can create videos from Asset Studio templates, which vary in length and asset type. Some templates require only text, though each includes default scenes to customize.<\/p>\n For example, scene 1 may require only a business name, while scene 2 requires expanded text. These videos won\u2019t win awards, but they do fulfill inventory needs.<\/p>\n Asset Studio templates vary in length and asset type, with default scenes to customize.<\/p>\n<\/div>\n Consumers\u2019 attention is notoriously short. Generally, the longer the video, the fewer consumers engage with it. Hence shorter videos (that get to the point) typically perform better.<\/p>\n Via Asset Studio, advertisers can trim longer videos to any length or use the default options:<\/p>\n As with all AI, ensure the trimmed videos are brand-appropriate and accurately showcase your message.<\/p>\n<\/p><\/div>\n\n
Create images<\/h4>\n
![\"Image](\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2026\/04\/Sock-without-Coffee-570x383.jpg\" "\\"Image")
<\/p>\n![\"Image](\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2026\/04\/Socks-without-Coffee-and-Steam-570x407.jpg\" "\\"Image")
<\/p>\nProduct images<\/h4>\n
![\"Image](\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2026\/04\/GOAT-T-Shirt-e1775572537584-570x432.jpg\" "\\"Image")
<\/p>\nVideos from images<\/h4>\n
![\"Screenshot](\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2026\/04\/Video-Scenes.jpg\" "\\"Screenshot")
<\/p>\nCreate videos<\/h4>\n
![\"For](\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2026\/04\/Template-Types-570x564.jpg\" "\\"For")
<\/p>\nTrim videos<\/h4>\n
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