Every week we handpick and publish a list of new services for ecommerce merchants. This installment includes updates on product feeds, localized commerce, installment payments, risk intelligence, social commerce, agentic commerce, and parcel lockers.<\/p>\n
Got an ecommerce product release? Email updates@practicalecommerce.com.<\/em><\/p>\n Klaviyo and Shopify deepen integration for global commerce.<\/strong><\/a> Klaviyo<\/a>, a marketing automation platform, and Shopify<\/a> have deepened their product integration, expanding interoperability to unify customer data across regions and deliver localized experiences worldwide. Klaviyo\u2019s<\/a> customer management tool now offers a multi-market data foundation that natively integrates Shopify Markets\u2019 localized catalog data. The foundation includes Locale Aware Catalogs, which automatically sync translated content, regional pricing, currency, and market-specific URLs into Klaviyo to power personalized experiences without requiring multiple catalogs.<\/p>\n Klaviyo<\/p>\n<\/div>\n Mastercard and Google introduce Verifiable Intent for agentic commerce.<\/strong><\/a> Mastercard<\/a> and Google<\/a> have co-developed Verifiable Intent, an open standards-based trust layer for agentic commerce. Aligned with Google\u2019s Agent Payments Protocol<\/a> and Universal Commerce Protocol, and designed to be protocol-agnostic, Verifiable Intent creates a tamper-resistant record of what users authorized when an AI agent acts on their behalf, establishing a shared source of truth across the ecosystem. According to Mastercard, Verifiable Intent provides cryptographic proof of authorization for all parties in a transaction.<\/p>\n Dotdigital Group acquires Alia Software to accelerate Shopify expansion.<\/strong><\/a> Dotdigital Group<\/a>, a customer experience platform for personalized marketing, has acquired Alia Software<\/a>, an email and SMS list-growth<\/a> tool for merchants on Shopify. The acquisition strengthens Dotdigital\u2019s ability to help brands convert anonymous website visitors into customers by capturing first- and zero-party data at the start of the customer journey and activating it across email, SMS, and other channels.<\/p>\n Feedoptimise launches AI agent for product feeds.<\/strong><\/a> Feedoptimise<\/a>, a product feed management platform, has launched AI Feed Agent<\/a>, an in-platform assistant to support day-to-day feed operations<\/a>, including setup guidance, audits, troubleshooting, and channel-wide optimization. Feedoptimise says the new assistant understands and improves existing feed logic, responds to plain language questions, provides guidance tied to feed attributes and channel requirements, and more.<\/p>\n Feedoptimise<\/p>\n<\/div>\n DataDome and Botify partner on agentic commerce.<\/strong><\/a> DataDome<\/a>, a tool for bot management, and Botify<\/a>, a generative AI optimization provider, have partnered to help businesses prepare for agentic commerce by addressing the entire digital journey, from discovery to transaction. According to the companies, the partnership combines Botify\u2019s expertise in ensuring agents and bots consume the right optimized content with DataDome\u2019s ability to distinguish legitimate agents<\/a> from malicious bots.<\/p>\n Installment payments provider Splitit backs Google\u2019s Universal Commerce Protocol.<\/strong><\/a>\u00a0Splitit<\/a>, a provider of card-linked installment payments, is backing Google\u2019s Universal Commerce Protocol<\/a>, an open standard for agentic commerce that enables AI agents to complete purchases on behalf of consumers. By supporting UCP, Splitit is positioning flexible payment options<\/a> as a critical component of AI-powered retail experiences.<\/p>\n Cart.com announces $180 million investment led by Springcoast Partners.<\/strong><\/a> Cart.com<\/a>, a unified commerce and logistics provider, has announced a $180 million equity investment led by Springcoast Partners. According to Cart.com, the financing will support continued development of its commerce operating system, including workflow automation tools, predictive analytics, and agentic AI features to autonomously route inventory<\/a>, reduce shipping times, and lower fulfillment costs for enterprise brands. The company also plans to continue building its U.S. fulfillment footprint.<\/p>\n Cart.com<\/p>\n<\/div>\n Nexi launches automated payments for AI agents.<\/strong><\/a> Nexi Group<\/a>, a Europe-based payments technology provider, has launched its Model Context Protocol, enabling developers, merchants, and partners to connect AI agents to its tools and integrate payment capabilities through conversational commands. Per Nexi, the open source MCP framework provides a standardized way for AI systems to interact with its payment infrastructure<\/a>.<\/p>\n CommerceIQ unveils retail AI agents for brands.<\/strong><\/a> CommerceIQ<\/a>, an automation platform for retail, has launched a suite of agents for sales, digital shelf, content, and retail media to handle high-volume operational tasks. Content Agent identifies and resolves product detail page compliance and optimization gaps for search and genAI engines. Sales Agent monitors performance against plan, flags risks, and recommends actions. Shelf Agent monitors content, availability, assortment, reviews, and search. Media Agent optimizes retail media<\/a> performance using 50 signals.<\/p>\n ZyG launches an agentic operating system for ecommerce.<\/strong><\/a> ZyG<\/a>, a backend platform for ecommerce, has launched its operating system to estimate a product\u2019s scale<\/a> through an agentic marketability test. Once validated, a product\u2019s AI agent can partner with ZyG to execute the digital layer and support operational scale. According to ZyG, the model is a pay-as-you-grow fee, and partners maintain full control of their brand\u2019s intellectual property.<\/p>\n Revuze<\/p>\n<\/div>\n Revuze launches AI platform to amplify TikTok Shop performance.<\/strong><\/a> Revuze<\/a>, a market intelligence provider, has launched an AI-powered capability to give brands visibility into TikTok Shop<\/a> performance. According to Revuze, the new tool connects trends to feedback, analyzes TikTok content at scale, and links Shop performance with reviews, social conversation, and customer care data.<\/p>\n Bloq.it and Evri partner on U.K. parcel lockers and returns-drop devices.<\/strong><\/a>\u00a0Bloq.it<\/a>, a smart locker company for out-of-home delivery, has partnered with the U.K.-based parcel delivery service Evri<\/a>. The collaboration will boost Evri\u2019s U.K. out-of-home network by installing Bloq.it\u2019s Next smart lockers<\/a> with returns functionality in hundreds of locations.<\/p>\n Spreedly makes agentic commerce a live channel for merchants.<\/strong><\/a> Spreedly<\/a>, an open payments platform, has announced that agentic commerce is now live as a channel within its platform, enabling merchants to process agent-initiated transactions<\/a> via existing payment infrastructure through interfaces such as ChatGPT and Gemini.<\/p>\n Celerant launches Cumulus Analytics for retail insights.<\/strong><\/a> Celerant Technology<\/a>, a retail software provider, has launched Cumulus Analytics<\/a> for businesses using its retail platform. Cumulus Analytics includes curated dashboards and 10 essential reports to provide visibility into sales, customers, inventory, products, and suppliers<\/a>. The tool delivers insights through reports, including dashboards for sales, management, customers, products, and more, according to Celerant.<\/p>\n Riskified expands native merchant AI shopping assistants.<\/strong><\/a>\u00a0Riskified<\/a>, a platform for ecommerce fraud prevention<\/a>, has expanded its AI agent intelligence tool, wherein Riskified retrieves associated risk indicators and resolves an identity programmatically.<\/span> Riskified acts as a trust agent, providing real-time risk intelligence directly into the shopping experience. Riskified\u2019s Decision Studio identifies and applies rules to manage the risk posed by order volume from native AI shopping agents.<\/p>\nNew Tools for Merchants<\/h3>\n
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