This week\u2019s rundown of new products and services for merchants includes rollouts for product imagery, agentic commerce, AEO and GEO analytics, logistics tools, deferred payments, omnichannel platforms, automated operations, and tariff refunds.<\/p>\n
Got an ecommerce product release? Email updates@practicalecommerce.com.<\/em><\/p>\n Yolando launches competitive intelligence platform.<\/strong><\/a> Yolando<\/a>, an intelligence and generative engine optimization<\/a> platform, has launched with $8.5 million from Drive Capital. The platform helps companies understand how they appear in AI-generated responses and take action to improve visibility. Yolando says it combines continuous competitor monitoring, strategic recommendations, and on-brand content generation, giving marketing teams visibility into where performance is won or lost and the ability to act on those insights at scale.<\/p>\n Yolando<\/p>\n<\/div>\n Voxelo launches video-to-3D product content platform.<\/strong><\/a> Voxelo<\/a> has secured $410,000 in its pre-seed round for its three-dimensional, AI-powered product content studio. Voxelo\u2019s proprietary technology, UG3D, turns a product video into a production-ready digital twin in approximately two hours. Voxelo enables retailers and brands to generate quality 3D, augmented reality, product imagery<\/a>, and lifestyle content \u2014 all from a single uploaded video.<\/p>\n DiversiFi launches 3PL billing and bidding software.<\/strong><\/a> DiversiFi<\/a> has launched a software suite for third-party logistics providers<\/a>. The suite includes (i) an AI Billing Tool to surface missed charges, billing errors, and invoice discrepancies,(ii) a Dynamic Markup Engine to help 3PLs apply margin-protective markups, and (iii) BidBoost Sales to provide an AI-powered bidding application. The launch follows the company\u2019s $8 million funding round, led by Sorenson Capital, Kickstart, and Peterson Ventures.<\/p>\n PayPal to acquire Cymbio, accelerating agentic commerce capabilities.<\/strong><\/a> PayPal<\/a> has agreed to acquire Cymbio<\/a>, a platform that helps brands sell across agentic surfaces<\/a> such as Microsoft Copilot, Perplexity, and other ecommerce channels. Cymbio\u2019s team and technology will power Store Sync, one of PayPal\u2019s agentic commerce services, which, according to PayPal, makes merchants\u2019 product data discoverable within AI channels.<\/p>\n Cymbio<\/p>\n<\/div>\n Yottaa launches MCP server for ecommerce performance intelligence.<\/strong><\/a> Yottaa<\/a>, a cloud platform for accelerating and optimizing ecommerce sites, has launched its Model Context Protocol server, offering AI-native access to web performance data. Yottaa\u2019s MCP server supports natural language queries from compatible AI clients such as Claude, Cursor, and VS Code Copilot. Each query returns structured responses<\/a> in JSON format, optimized for reasoning by AI models or automated workflows.<\/p>\n Netrush partners with IQRush for AI-driven discovery across the customer journey.<\/strong><\/a> IQRush<\/a>, a GEO and AEO measurement platform, and Netrush<\/a>, an ecommerce agency, have announced a partnership. According to the companies, Netrush will incorporate IQRush\u2019s GEO and AEO<\/a> measurement into its core ecommerce offerings to inform how brands engage customers across awareness, conversion, and retention, and to connect AI-driven discovery signals directly to commercial outcomes.<\/p>\n DTC SEO Agency expands with AI search, AEO, and GEO attribution.<\/strong><\/a> DTC SEO Agency<\/a> has expanded its search engine optimization<\/a> offering to include AI search and generative engine optimization for ecommerce brands. The expanded offering builds on the agency\u2019s existing SEO framework. It introduces a structured approach to AI-driven visibility, including identifying brand differentiators, on-site content aligned with large language model retrieval patterns, and more.<\/p>\n Lightspeed Commerce unveils AI-powered product enhancements.<\/strong><\/a> Lightspeed Commerce<\/a>, a omnichannel ecommerce platform, has announced new features. Lightspeed AI is a new intelligence layer for retail and hospitality, helping merchants expedite insights, decision-making, and operations<\/a>. Additional new features include multibrand shopping within Lightspeed Marketplace, a curated collection of ecommerce themes, and customer-facing display options.<\/p>\n Lightspeed Commerce<\/p>\n<\/div>\n OnePay introduces Swipe to Finance, powered by Klarna.<\/strong><\/a> OnePay<\/a>, a consumer fintech, and Klarna<\/a>, a buy-now-pay-later<\/a> provider, have announced \u201cSwipe to Finance,\u201d giving OnePay Cash customers the ability to pay over time. The Klarna-powered feature will launch in the coming months for eligible debit transactions.<\/p>\n Commercetools launches a standalone agentic offering.<\/strong><\/a> Commercetools<\/a>, an ecommerce platform, has announced AgenticLift<\/a>, a standalone tool to help businesses capture revenue from AI-driven shopping (including those not on Commercetools) without replacing their existing commerce stack. Powered by the Commercetools enterprise-grade platform, AgenticLift gives companies a fast, low-friction way to integrate agent-powered discovery<\/a>, cart building, and checkout flows into their existing systems.<\/p>\n Linnworks launches Spotlight AI to help online retailers automate operations.<\/strong><\/a> Linnworks<\/a>, a connected commerce operations platform, has launched Spotlight AI<\/a> to help retailers automate repetitive operational tasks and make data-driven decisions. Spotlight AI is available to all Linnworks customers to continuously analyze operational workflows<\/a>, diagnose inefficiencies, and prescribe automations.<\/p>\n Flexport launches tariff refund calculator.<\/strong><\/a> Flexport<\/a>, a global logistics technology company, has launched a tariff refund calculator<\/a> to help importers estimate potential refunds and prepare for a possible Supreme Court decision. Flexport\u2019s tariff<\/a> refund calculator asks businesses to upload their 2025 Entry Report from U.S. Customs and Border Protection, which is available online to U.S. importers. The refund calculator determines the total potential duties eligible for refund and breaks them down by duty category.<\/p>\nNew Tools for Merchants<\/h3>\n
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