{"id":77625,"date":"2026-01-29T05:20:06","date_gmt":"2026-01-29T05:20:06","guid":{"rendered":"https:\/\/dralysstore.com\/blog\/?p=77625"},"modified":"2026-01-29T05:20:06","modified_gmt":"2026-01-29T05:20:06","slug":"pvh-corp-to-implement-openai-tech-into-internal-workflows","status":"publish","type":"post","link":"https:\/\/dralysstore.com\/blog\/pvh-corp-to-implement-openai-tech-into-internal-workflows\/","title":{"rendered":"PVH Corp. to implement OpenAI tech into internal workflows"},"content":{"rendered":"
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PVH Corp., the parent company of Calvin Klein and Tommy Hilfiger, has announced a collaboration with OpenAI.<\/p>\n

The collaboration sees PVH using OpenAI to \u201cco-create custom AI capabilities\u201d that the companies say will embed PVH\u2019s data into product design, demand planning, inventory optimization and consumer engagement.\u00a0PVH said it seeks to bring OpenAI\u2019s technology to the retail operator\u2019s global operations \u201cto fuel innovation and unlock new opportunities.<\/p>\n

PVH said it grounded its work with OpenAI in PVH\u2019s \u201ccommitment to practical and scalable innovation.\u201d It said it seeks to support associates while transforming the ways they work.<\/p>\n

PVH ranks No. 134 in the Top 2000 Database<\/a>. Digital Commerce 360\u2019s database tracks and ranks North America\u2019s largest ecommerce retailers. In addition to Calvin Klein<\/a> and Tommy Hilfiger<\/a>, PVH also operates ecommerce websites for Van Heusen, Izod<\/a>, Arrow 1851 and Speedo.<\/p>\n

How the PVH and OpenAI collaboration will work<\/h2>\n

Stefan Larsson, CEO at PVH, said the collaboration with OpenAI will help \u201csupercharge\u201d brand-building. He added that it would help PVH to \u201cconnect more meaningfully\u201d with consumers.<\/p>\n

\u201cTogether with OpenAI, we will explore exciting new opportunities for our brands, accelerate our data-driven operating model and enable faster, more data-driven decision-making,\u201d Larsson said in a statement. \u201cWith a test-and-learn approach, we\u2019ll build practical use cases with scalable impact to drive value for associates, partners, and consumers, while helping us build a culture of innovation and agility from the ground up.\u201d<\/p>\n

PVH said it will also integrate OpenAI\u2019s enterprise application programming interfaces (APIs). In doing so, PVH said it seeks to build more modern workflows while accelerating end-to-end outcomes. It expects the APIs to help it with efficiency across product development, marketing, supply chain and retail functions.<\/p>\n

Specifically, it will also use OpenAI\u2019s ChatGPT Enterprise. It will feature new applications and custom environments built exclusively for its teams, PVH said.<\/p>\n

Giancarlo Lionetti, chief commercial officer at OpenAI, said PVH is providing an example of what\u2019s possible when a fashion leader embeds AI into its processes.<\/p>\n

\u201cThe result is less friction, more creativity, and a sector-wide transformation accelerated by PVH deploying OpenAI at scale,\u201d Lionetti said in a statement.<\/p>\n

Recent retail collaborations with OpenAI<\/h2>\n

PVH joins other leading online retailers Walmart<\/a> and Target<\/a> in partnering with OpenAI. Target said it will offer \u201ca complete shopping experience\u201d through its ChatGPT app<\/a>. Meanwhile, Walmart\u2019s OpenAI<\/a> partnership centers around allowing consumers to shop from the retailer within ChatGPT.<\/p>\n

OpenAI also has begun working with Etsy and eBay<\/a> while rolling out features for some Shopify merchants. By September, it rolled out an experience through ChatGPT that it called \u201cInstant Checkout<\/a>.\u201d<\/p>\n

Last-mile delivery<\/a> providers DoorDash<\/a> and Instacart<\/a> both launched apps within ChatGPT in December.<\/p>\n

Sign up<\/strong><\/h2>\n

Sign up for a\u00a0<\/em>complimentary subscription to Digital Commerce 360 B2B News<\/em><\/a>, published 4x\/week. It covers technology and business trends in the growing B2B ecommerce industry. Contact Mark Brohan, senior vice president of B2B and Market Research, at\u00a0<\/em>mark@digitalcommerce360.com<\/em><\/a>. Follow him on Twitter @markbrohan.\u00a0Follow us on\u00a0<\/em>LinkedIn<\/em><\/a>\u00a0and be the first to know when we publish Digital Commerce 360 B2B News content.<\/em><\/p>\n

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Published by Dralys Blog \u2013 Stories | Insights | Innovation<\/strong><\/p>\n

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