Working females are central to the modern economy, says the author of \u201cSwiftynomics.\u201d That book, plus titles on supply chain, user experience, navigating change, transformation, and more, leads my selections of the latest reads for merchants.<\/p>\n
Swiftynomics: How Women Mastermind and Redefine Our Economy<\/a><\/h3>\n<\/a><\/p>\nSwiftynomics<\/p>\n<\/div>\n
by Misty L. Heggeness<\/em><\/p>\nHeggeness, a professor of public affairs and economics, uses the groundbreaking stories of Taylor Swift, Beyonc\u00e9, and Dolly Parton to examine the complex everyday lives of working women<\/a> and their central role in today\u2019s economy.<\/p>\nThe Transformation Economy: Guiding Customers to Achieve Their Aspirations<\/a><\/h3>\n![\"Cover](\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/12\/transform.jpg\" "\\"Cover")
<\/a><\/p>\nTransformation Economy<\/p>\n<\/div>\n
by B. Joseph Pine II<\/em><\/p>\nThe bestselling author of \u201cThe Experience Economy\u201d follows up with advice on how companies can get ahead of competitors by leveraging consumers\u2019 desire. The key, he says, is speaking to customers\u2019 dreams and their conceptions of who they are and who they strive to be.<\/p>\n
UX Skills for Business Strategy: Articulating Impact for Product, User, and Business Outcomes<\/a><\/h3>\n![\"Cover](\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/12\/UXskills.jpg\" "\\"Cover")
<\/a><\/p>\nUX Skills \u2026 Strategy<\/p>\n<\/div>\n
by Torrey Podmajersk, Maya Elise Joseph-Goteiner, and Kim Mats Mats<\/em><\/p>\nThree consultants build on their experience with industry stalwarts such as Kellogg\u2019s, Google, Microsoft, and Kaiser Permanente to explain the skills user-experience professionals<\/a> need to communicate their value, align design approaches with business objectives, and track the right metrics.<\/p>\nDecisions That Shape Supply Chains<\/a><\/h3>\n![\"Cover](\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/12\/decisions.jpg\" "\\"Cover")
<\/a><\/p>\nDecisions .. Supply Chains<\/p>\n<\/div>\n
by Nicole J. Olynk Widmar, Michael L. Smith, and Erin Robinson<\/em><\/p>\nFocusing on the agriculture industry, the authors examine what drives consumer\u00a0 choices in \u201cgrocery aisles, drive-through lines, and online shopping carts\u201d and how those decisions determine what gets \u201cplanted, processed, packaged, and promoted\u201d across the entire food supply chain<\/a>. The authors\u2019 insights into emotional decision-making likely apply to multiple industries and markets.<\/p>\nThe Customer-Driven Marketing Handbook: Building Marketing Plans That Capture and Convert<\/a><\/h3>\n![\"Cover](\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/12\/customer.jpg\" "\\"Cover")
<\/a><\/p>\nCustomer-Driven \u2026 Handbook<\/p>\n<\/div>\n
by Fab Giovanetti<\/em><\/p>\nGiovanetti, a noted author and entrepreneur, offers marketing tactics that connect with consumers, using real-world examples to break essential concepts into clear, actionable steps.<\/p>\n
Powered by Projects: Leading Your Organization in the Transformation Age<\/a><\/h3>\n![\"Cover](\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/12\/projects.jpg\" "\\"Cover")
<\/a><\/p>\nPowered by Projects<\/p>\n<\/div>\n
by Antonio Nieto-Rodriguez<\/em><\/p>\nComing next month from Harvard Business Review Press, \u201cPowered by Projects,\u201d by renowned management guru Nieto-Rodriguez, argues that projects are the new organizational paradigm. He provides practical strategies and detailed case studies for project-driven leadership. Reviewers hail its \u201cforward-thinking mindset,\u201d calling it \u201ca timely guide for executives ready to lead their organizations into the future.\u201d<\/p>\n
Maintenance of Everything: Part One<\/a><\/h3>\n![\"Cover](\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/12\/maintenance.jpg\" "\\"Cover")
<\/a><\/p>\nMaintenance of Everything<\/p>\n<\/div>\n
by Stewart Brand<\/em><\/p>\nKnown as an original thought leader, Brand created and edited the legendary \u201cWhole Earth Catalog\u201d for 30 years and has written books on a variety of subjects. In this latest title, he views maintenance as \u201cnot just the tiresome preventative tasks but the whole grand process of keeping a thing going.\u201d It\u2019s already garnering raves from advance readers, who call it \u201cdeliciously good,\u201d \u201cmasterful,\u201d and \u201can instant classic.\u201d<\/p>\n
Change Fluency: 9 Principles to Navigate Uncertainty and Drive Innovation<\/a><\/h3>\n![\"Cover](\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/12\/change.jpg\" "\\"Cover")
<\/a><\/p>\nChange Fluency<\/p>\n<\/div>\n
by Jay Kiew<\/em><\/p>\nIt\u2019s a truism that change is inevitable. Kiew, the self-proclaimed \u201cworld\u2019s leading Change Fluency expert,\u201d says innovation alone isn\u2019t enough for business success, and leaders must go beyond managing change to transform disruption into opportunity. Reviewers say it \u201creads like a thriller, teaches like a master class, and delivers insights that will revolutionize your approach to innovation.\u201d<\/p>\n
The Science of Scaling: Grow Your Business Bigger and Faster Than You Think Possible<\/a><\/h3>\n
Swiftynomics<\/p>\n<\/div>\n
by Misty L. Heggeness<\/em><\/p>\n Heggeness, a professor of public affairs and economics, uses the groundbreaking stories of Taylor Swift, Beyonc\u00e9, and Dolly Parton to examine the complex everyday lives of working women<\/a> and their central role in today\u2019s economy.<\/p>\n Transformation Economy<\/p>\n<\/div>\n by B. Joseph Pine II<\/em><\/p>\n The bestselling author of \u201cThe Experience Economy\u201d follows up with advice on how companies can get ahead of competitors by leveraging consumers\u2019 desire. The key, he says, is speaking to customers\u2019 dreams and their conceptions of who they are and who they strive to be.<\/p>\n UX Skills \u2026 Strategy<\/p>\n<\/div>\n by Torrey Podmajersk, Maya Elise Joseph-Goteiner, and Kim Mats Mats<\/em><\/p>\n Three consultants build on their experience with industry stalwarts such as Kellogg\u2019s, Google, Microsoft, and Kaiser Permanente to explain the skills user-experience professionals<\/a> need to communicate their value, align design approaches with business objectives, and track the right metrics.<\/p>\n Decisions .. Supply Chains<\/p>\n<\/div>\n by Nicole J. Olynk Widmar, Michael L. Smith, and Erin Robinson<\/em><\/p>\n Focusing on the agriculture industry, the authors examine what drives consumer\u00a0 choices in \u201cgrocery aisles, drive-through lines, and online shopping carts\u201d and how those decisions determine what gets \u201cplanted, processed, packaged, and promoted\u201d across the entire food supply chain<\/a>. The authors\u2019 insights into emotional decision-making likely apply to multiple industries and markets.<\/p>\n Customer-Driven \u2026 Handbook<\/p>\n<\/div>\n by Fab Giovanetti<\/em><\/p>\n Giovanetti, a noted author and entrepreneur, offers marketing tactics that connect with consumers, using real-world examples to break essential concepts into clear, actionable steps.<\/p>\n Powered by Projects<\/p>\n<\/div>\n by Antonio Nieto-Rodriguez<\/em><\/p>\n Coming next month from Harvard Business Review Press, \u201cPowered by Projects,\u201d by renowned management guru Nieto-Rodriguez, argues that projects are the new organizational paradigm. He provides practical strategies and detailed case studies for project-driven leadership. Reviewers hail its \u201cforward-thinking mindset,\u201d calling it \u201ca timely guide for executives ready to lead their organizations into the future.\u201d<\/p>\n Maintenance of Everything<\/p>\n<\/div>\n by Stewart Brand<\/em><\/p>\n Known as an original thought leader, Brand created and edited the legendary \u201cWhole Earth Catalog\u201d for 30 years and has written books on a variety of subjects. In this latest title, he views maintenance as \u201cnot just the tiresome preventative tasks but the whole grand process of keeping a thing going.\u201d It\u2019s already garnering raves from advance readers, who call it \u201cdeliciously good,\u201d \u201cmasterful,\u201d and \u201can instant classic.\u201d<\/p>\n Change Fluency<\/p>\n<\/div>\n by Jay Kiew<\/em><\/p>\n It\u2019s a truism that change is inevitable. Kiew, the self-proclaimed \u201cworld\u2019s leading Change Fluency expert,\u201d says innovation alone isn\u2019t enough for business success, and leaders must go beyond managing change to transform disruption into opportunity. Reviewers say it \u201creads like a thriller, teaches like a master class, and delivers insights that will revolutionize your approach to innovation.\u201d<\/p>\nThe Transformation Economy: Guiding Customers to Achieve Their Aspirations<\/a><\/h3>\n
<\/a><\/p>\nUX Skills for Business Strategy: Articulating Impact for Product, User, and Business Outcomes<\/a><\/h3>\n
<\/a><\/p>\nDecisions That Shape Supply Chains<\/a><\/h3>\n
<\/a><\/p>\nThe Customer-Driven Marketing Handbook: Building Marketing Plans That Capture and Convert<\/a><\/h3>\n
<\/a><\/p>\nPowered by Projects: Leading Your Organization in the Transformation Age<\/a><\/h3>\n
<\/a><\/p>\nMaintenance of Everything: Part One<\/a><\/h3>\n
<\/a><\/p>\nChange Fluency: 9 Principles to Navigate Uncertainty and Drive Innovation<\/a><\/h3>\n
<\/a><\/p>\nThe Science of Scaling: Grow Your Business Bigger and Faster Than You Think Possible<\/a><\/h3>\n
![\"Cover](\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2025\/12\/scaling.jpg\" "\\"Cover")
<\/a><\/p>\n