{"id":77317,"date":"2025-12-06T02:17:01","date_gmt":"2025-12-06T02:17:01","guid":{"rendered":"https:\/\/dralysstore.com\/blog\/?p=77317"},"modified":"2025-12-06T02:17:01","modified_gmt":"2025-12-06T02:17:01","slug":"quince-adds-wine-to-assortment-through-partnership-with-drinks","status":"publish","type":"post","link":"https:\/\/dralysstore.com\/blog\/quince-adds-wine-to-assortment-through-partnership-with-drinks\/","title":{"rendered":"Quince adds wine to assortment through partnership with Drinks"},"content":{"rendered":"<div>\n<div class=\"text-to-speech\">\n    <button class=\"text-to-speech__button button\"><br \/>\n        <img decoding=\"async\" class=\"text-to-speech__button__icon\" src=\"https:\/\/www.retaildive.com\/static\/img\/play.svg?500116090725\" alt=\"\"\/><br \/>\n        Listen to the article<br \/>\n        <span class=\"text-to-speech__button__audio-length\">2 min<\/span><br \/>\n    <\/button><\/p>\n<div class=\"text-to-speech__controls\">\n        <audio controls=\"\" class=\"js-text-to-speech\" preload=\"none\"><source src=\"https:\/\/text-to-speech.divecdn.com\/newspost\/806882\/2025-12-05_12.18.38\/quince-curated-wine-assortment-drinks-partnership.wav\" type=\"audio\/mp3\"><\/source><\/audio><\/p>\n<div class=\"text-to-speech__controls__text\">\n            This audio is auto-generated. Please let us know if you have <a href=\"https:\/\/www.retaildive.com\/contact\/\" target=\"_blank\" rel=\"noopener\">feedback<\/a>.\n        <\/div>\n<\/p><\/div>\n<\/div>\n<h3>Dive Brief:<\/h3>\n<ul>\n<li>Online retailer <a href=\"https:\/\/www.businesswire.com\/news\/home\/20251202390443\/en\/DRINKS-and-Quince-Partner-to-Launch-Premium-Wine-Category\" target=\"_blank\" rel=\"noopener\">Quince has partnered with Drinks<\/a>, an AI-powered SaaS platform, to offer a curated wine selection as part of its new gourmet food and wine vertical, according to a press release.<\/li>\n<li>The partnership with Drinks offers Quince the opportunity to market and sell wine through licensed producers and retailers that handle fulfillment and maintain compliance at check-out in real time.<\/li>\n<li>Quince on Tuesday launched the new category with a Dom P\u00e9rignon Brut Champagne 2015 Vintage and plans to expand the assortment this month and into 2026.<\/li>\n<\/ul>\n<h3>Dive Insight:<\/h3>\n<p>Quince markets apparel, jewelry, home decor, luggage, beauty, food and wellness products through a \u201cmanufacturer-to-consumer\u201d approach. It is now able to complement those items with alcoholic beverages through Drinks.<\/p>\n<p>&#8220;Digital-first brands and retailers have historically been locked out of the alcohol category due to regulatory hurdles and complexity,&#8221; Zac Brandenberg, co-founder and CEO of Drinks, said in a statement. &#8220;Yet, consumer research shows nearly half of young alcohol buyers want to purchase from their favorite online retailers, not traditional alcohol stores. Quince demonstrates what&#8217;s possible when you remove those hurdles. They&#8217;re meeting real consumer demand while opening an entirely new channel for wine brands to reach millions of engaged customers.&#8221;<\/p>\n<p>The expansion to wines adds to Quince\u2019s selection of gourmet products such as Royal Osetra caviar and Italian white truffles, which were introduced when <a href=\"https:\/\/www.prnewswire.com\/news-releases\/quince-introduces-gourmet-food--wines-a-high-quality-selection-of-elevated-culinary-and-gifting-essentials-302623748.html\" target=\"_blank\" rel=\"noopener\">the section was launched last month<\/a>.<\/p>\n<p>\u201cOur customers love discovering elevated essentials at Quince and the wine category presented a seemingly unexpected extension of how they already shop with us,\u201d Daphne de Chatellus, head of emerging categories at Quince, said in a statement. \u201cWith Drinks Anywhere plugged into our logistical ecosystem, we can offer a premium assortment without disrupting the experience our customers trust; bringing us one step closer to being a one-stop destination for accessible luxury.\u201d<\/p>\n<p>Quince has been expanding its broader product assortment recently. The brand launched its <a href=\"https:\/\/www.linkedin.com\/posts\/donaldmcguire_elevatedessentials-menswear-footwearlaunch-ugcPost-7353784090342375424-Cmb7\/?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAACYMsuYBBE1izQUbcroKM5aerpNWBO7VUDw\" target=\"_blank\" rel=\"noopener\">first men\u2019s footwear line<\/a> this summer. And early in 2025, the brand kicked off its wellness vertical with new <a href=\"https:\/\/www.linkedin.com\/posts\/lucasgrantlarson_high-quality-supplements-at-half-the-price-activity-7289401601960615936-ie93\/?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAACYMsuYBBE1izQUbcroKM5aerpNWBO7VUDw\" target=\"_blank\" rel=\"noopener\">electrolytes and collagen products<\/a>.<\/p>\n<p>Earlier this year, Quince <a href=\"https:\/\/www.linkedin.com\/posts\/onequince_quince-seriesd-affordableluxury-activity-7361778756228694016-7wmw\/?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAACYMsuYBBE1izQUbcroKM5aerpNWBO7VUDw\" target=\"_blank\" rel=\"noopener\">secured over $290 million<\/a> in Series D funding, which the company said would be used to \u201caccelerate our growth and continue delivering exceptional quality at radically fair prices.\u201d<\/p>\n<\/p><\/div>\n<p><\/p>\n<hr>\n<p><strong>Published by Dralys Blog \u2013 Stories | Insights | Innovation<\/strong><\/p>\n<p>Discover more on <a href=\"https:\/\/www.dralysstore.com\" target=\"_blank\">DralysStore.com<\/a><\/p>\n<div class=\"pld-like-dislike-wrap pld-template-2\">\r\n    <div class=\"pld-like-wrap  pld-common-wrap\">\r\n    <a href=\"javascript:void(0)\" class=\"pld-like-trigger pld-like-dislike-trigger  \" title=\"\" data-post-id=\"77317\" data-trigger-type=\"like\" data-restriction=\"no\" data-already-liked=\"0\">\r\n                        <i class=\"fas fa-heart\"><\/i>\r\n                <\/a>\r\n    <span class=\"pld-like-count-wrap pld-count-wrap\">    <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Listen to the article 2 min This audio is auto-generated. Please let us know if&hellip;<\/p>\n","protected":false},"author":10,"featured_media":75526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[36],"tags":[74,34,65,176,45,177,10],"class_list":["post-77317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dralys-insights","tag-dralys","tag-e-commerce","tag-entrepreneurship","tag-ecosystem","tag-innovation","tag-smart-shopping","tag-technology"],"acf":[],"jetpack_featured_media_url":"https:\/\/dralysstore.com\/blog\/wp-content\/uploads\/2025\/11\/play.svg.svg+xml","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts\/77317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/comments?post=77317"}],"version-history":[{"count":1,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts\/77317\/revisions"}],"predecessor-version":[{"id":77318,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts\/77317\/revisions\/77318"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/media\/75526"}],"wp:attachment":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/media?parent=77317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/categories?post=77317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/tags?post=77317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}