{"id":77175,"date":"2025-12-03T02:27:40","date_gmt":"2025-12-03T02:27:40","guid":{"rendered":"https:\/\/dralysstore.com\/blog\/?p=77175"},"modified":"2025-12-03T02:27:40","modified_gmt":"2025-12-03T02:27:40","slug":"supergoop-taps-amazon-vet-as-ceo","status":"publish","type":"post","link":"https:\/\/dralysstore.com\/blog\/supergoop-taps-amazon-vet-as-ceo\/","title":{"rendered":"Supergoop taps Amazon vet as CEO"},"content":{"rendered":"<div>\n<div class=\"text-to-speech\">\n    <button class=\"text-to-speech__button button\"><br \/>\n        <img decoding=\"async\" class=\"text-to-speech__button__icon\" src=\"https:\/\/www.retaildive.com\/static\/img\/play.svg?500116090725\" alt=\"\"\/><br \/>\n        Listen to the article<br \/>\n        <span class=\"text-to-speech__button__audio-length\">2 min<\/span><br \/>\n    <\/button><\/p>\n<div class=\"text-to-speech__controls\">\n        <audio controls=\"\" class=\"js-text-to-speech\" preload=\"none\"><source src=\"https:\/\/text-to-speech.divecdn.com\/newspost\/806763\/2025-12-02_13.20.41\/supergoop-names-amazon-vet-melis-del-rey-ceo.wav\" type=\"audio\/mp3\"><\/source><\/audio><\/p>\n<div class=\"text-to-speech__controls__text\">\n            This audio is auto-generated. Please let us know if you have <a href=\"https:\/\/www.retaildive.com\/contact\/\" target=\"_blank\" rel=\"noopener\">feedback<\/a>.\n        <\/div>\n<\/p><\/div>\n<\/div>\n<h3>Dive Brief:<\/h3>\n<ul>\n<li>Sunscreen brand <a href=\"https:\/\/www.prnewswire.com\/news-releases\/supergoop-announces-appointment-of-new-chief-executive-officer-302622084.html\" target=\"_blank\" rel=\"noopener\">Supergoop has named Melis del Rey\u00a0its new chief executive officer<\/a> and board director, which will be effective come Monday, according to a company press release.\u00a0\u00a0<\/li>\n<li>A veteran beauty executive, del Rey was most recently general manager of Amazon U.S. Health and Beauty and spent over 10 years with the retail giant. Del Rey also spent more than a decade at Procter &amp; Gamble in marketing and sales leadership positions across its global beauty portfolio.<\/li>\n<li>At Supergoop, del Rey succeeds Gregory Polcer, who has been the brand\u2019s interim CEO since May of this year. He remains on the company\u2019s board of directors.<\/li>\n<\/ul>\n<h3>Dive Insight:<\/h3>\n<p>Supergoop has seen a number of CEO changes over the past few years, including in 2016 when Amanda Baldwin was named chief executive. <a href=\"https:\/\/www.retaildive.com\/news\/olaplex-jue-wong-exits-new-ceo-amanda-baldwin-supergoop\/696547\/\" target=\"_blank\" rel=\"noopener\">Baldwin announced she would leave the brand in 2023<\/a> to become CEO of Olaplex and was succeeded by <a href=\"https:\/\/www.retaildive.com\/news\/supergoop-jlo-beauty-veteran-lisa-sequino-ceo\/708588\/\" target=\"_blank\" rel=\"noopener\">Lisa Sequino<\/a>, who left after about a year and a half to <a href=\"https:\/\/www.elcompanies.com\/en\/news-and-media\/newsroom\/press-releases\/2025\/05-29-2025-141011923\" target=\"_blank\" rel=\"noopener\">join <\/a><a href=\"https:\/\/www.elcompanies.com\/en\/news-and-media\/newsroom\/press-releases\/2025\/05-29-2025-141011923\" target=\"_blank\" rel=\"noopener\">The Est\u00e9e Lauder Companies<\/a>. Polcer then took over on an interim basis.<\/p>\n<figure class=\"image-right inside_story\">\n<div class=\"figure_content\">\n<div><img decoding=\"async\" alt=\"Melis del Rey, Supergoop CEO\" data-imagemodel=\"190210\" src=\"https:\/\/imgproxy.divecdn.com\/7ajtv7rpURZBVHROPBNEewwonoJpwXlhaThrf3di22U\/g:nowe:9:97\/c:458:258\/rs:fit:0:860\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9NZWxpc19kZWxfUmV5LmpwZw==.webp\"\/><\/div>\n<\/div><figcaption class=\"inside_story_caption\">\n<p>Melis del Rey<\/p>\n<p>Courtesy of Supergoop<\/p>\n<p>\u00a0<\/p>\n<\/figcaption><\/figure>\n<p>&#8220;Melis is a dynamic and visionary leader with a proven track record of building global brands, strengthening retail partnerships, and delivering exceptional consumer experiences,&#8221; Edgar Huber, chairman of the board at Supergoop, said in a statement. &#8220;Her innovative approach to brand building and deep expertise across beauty, e-commerce, and omnichannel strategy make her uniquely suited to lead Supergoop into its next era of growth.&#8221;<\/p>\n<p>Del Rey is taking over a brand that founder Holly Thaggard started in order to make using SPF sunscreen a fun, everyday experience. The brand has expanded into other areas, such as makeup and moisturizer. It also makes products for toddlers.<\/p>\n<p><a href=\"https:\/\/www.retaildive.com\/news\/supergoop-sells-majority-stake-to-blackstone\/616422\/\" target=\"_blank\" rel=\"noopener\">Supergoop sold a majority stake<\/a> of the company to Blackstone in 2021. The next year, the brand also <a href=\"https:\/\/www.retaildive.com\/news\/supergoop-expands-executive-team-names-chief-marketing-chief-financial-operating-officer\/633061\/\" rel=\"noopener noreferrer\" target=\"_blank\">expanded its C-Suite<\/a>\u00a0and launched new SPF-related products.\u00a0<a href=\"https:\/\/www.retaildive.com\/news\/supergoop-founder-holly-thaggard-steps-away\/745998\/\" target=\"_blank\" rel=\"noopener\">Thaggard stepped away<\/a> from her day-to-day governance at Supergoop in April.<\/p>\n<p>&#8220;Supergoop is one of those rare brands that defines a category rather than simply participating in it,&#8221; del Rey said in a statement. &#8220;The brand&#8217;s commitment to innovation, education, and joyful sun protection has already transformed how people think about SPF. I&#8217;m thrilled to help accelerate that momentum \u2014 expanding our impact, deepening consumer connection, and bringing Supergoop&#8217;s mission into more routines around the world.&#8221;<\/p>\n<\/p><\/div>\n<p><\/p>\n<hr>\n<p><strong>Published by Dralys Blog \u2013 Stories | Insights | Innovation<\/strong><\/p>\n<p>Discover more on <a href=\"https:\/\/www.dralysstore.com\" target=\"_blank\">DralysStore.com<\/a><\/p>\n<div class=\"pld-like-dislike-wrap pld-template-2\">\r\n    <div class=\"pld-like-wrap  pld-common-wrap\">\r\n    <a href=\"javascript:void(0)\" class=\"pld-like-trigger pld-like-dislike-trigger  \" title=\"\" data-post-id=\"77175\" data-trigger-type=\"like\" data-restriction=\"no\" data-already-liked=\"0\">\r\n                        <i class=\"fas fa-heart\"><\/i>\r\n                <\/a>\r\n    <span class=\"pld-like-count-wrap pld-count-wrap\">    <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Listen to the article 2 min This audio is auto-generated. Please let us know if&hellip;<\/p>\n","protected":false},"author":10,"featured_media":75526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[36],"tags":[74,34,65,176,45,177,10],"class_list":["post-77175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dralys-insights","tag-dralys","tag-e-commerce","tag-entrepreneurship","tag-ecosystem","tag-innovation","tag-smart-shopping","tag-technology"],"acf":[],"jetpack_featured_media_url":"https:\/\/dralysstore.com\/blog\/wp-content\/uploads\/2025\/11\/play.svg.svg+xml","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts\/77175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/comments?post=77175"}],"version-history":[{"count":1,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts\/77175\/revisions"}],"predecessor-version":[{"id":77176,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts\/77175\/revisions\/77176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/media\/75526"}],"wp:attachment":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/media?parent=77175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/categories?post=77175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/tags?post=77175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}