{"id":77007,"date":"2025-11-29T07:43:19","date_gmt":"2025-11-29T07:43:19","guid":{"rendered":"https:\/\/dralysstore.com\/blog\/?p=77007"},"modified":"2025-11-29T07:43:19","modified_gmt":"2025-11-29T07:43:19","slug":"bed-bath-beyond-to-acquire-the-brand-house-collective-close-40-stores","status":"publish","type":"post","link":"https:\/\/dralysstore.com\/blog\/bed-bath-beyond-to-acquire-the-brand-house-collective-close-40-stores\/","title":{"rendered":"Bed Bath &#038; Beyond to acquire The Brand House Collective, close 40 stores"},"content":{"rendered":"<div>\n<div class=\"text-to-speech\">\n    <button class=\"text-to-speech__button button\"><br \/>\n        <img decoding=\"async\" class=\"text-to-speech__button__icon\" src=\"https:\/\/www.retaildive.com\/static\/img\/play.svg?500116090725\" alt=\"\"\/><br \/>\n        Listen to the article<br \/>\n        <span class=\"text-to-speech__button__audio-length\">3 min<\/span><br \/>\n    <\/button><\/p>\n<div class=\"text-to-speech__controls\">\n        <audio controls=\"\" class=\"js-text-to-speech\" preload=\"none\"><source src=\"https:\/\/text-to-speech.divecdn.com\/newspost\/806417\/2025-11-25_12.33.26\/bed-bath-beyond-acquires-brand-house-collective-kirklands-close-stores.wav\" type=\"audio\/mp3\"><\/source><\/audio><\/p>\n<div class=\"text-to-speech__controls__text\">\n            This audio is auto-generated. Please let us know if you have <a href=\"https:\/\/www.retaildive.com\/contact\/\" target=\"_blank\" rel=\"noopener\">feedback<\/a>.\n        <\/div>\n<\/p><\/div>\n<\/div>\n<h3>Dive Brief:<\/h3>\n<ul>\n<li>Bed Bath &amp; Beyond Inc. <a href=\"https:\/\/ir.kirklands.com\/Bed-Bath-amp--Beyond-Enters-into-Merger-Agreement-to-Acquire-The-Brand-House-Collective-11-24-2025\" target=\"_blank\" rel=\"noopener\">agreed to a merger deal<\/a> in which it will acquire The Brand House Collective (<a href=\"https:\/\/www.retaildive.com\/news\/bed-bath-beyond-kirklands-rebrand-brand-house-collective\/750905\/\" target=\"_blank\" rel=\"noopener\">formerly Kirkland\u2019s<\/a>), per a Monday press release. The transaction \u201cimplies an equity value of approximately $26.8 million\u201d with the inclusion of The Brand House Collective stock that Bed Bath &amp; Beyond already holds.<\/li>\n<li>The deal is expected to close in the first quarter of 2026 pending shareholder approval and the consent of lender Bank of America. Boards for both entities unanimously approved the transaction. Bed Bath &amp; Beyond advanced $10 million under an existing delayed draw loan with The Brand House Collective \u201cto fund store conversions, accelerate omnichannel inventory procurement and support operations.\u201d<\/li>\n<li>Over 40 stores are expected to close in early 2026 and the newly combined company aims to make $20 million in cost reductions \u201cdriven by the removal of duplicated functions, overlapping systems, and operational inefficiencies,\u201d per the release.\u00a0Bed Bath &amp; Beyond holds about 40% of the outstanding shares of The Brand House Collective.<\/li>\n<\/ul>\n<h3>Dive Insight:<\/h3>\n<p>The new merger agreement between Bed Bath &amp; Beyond and The Brand House Collective is the latest in a slow drip of partnership developments between the companies this past year.<\/p>\n<p>When the new merger deal closes, The Brand House Collective CEO Amy Sullivan will become CEO of the newly organized \u201cBeyond Retail Group\u201d division. She will oversee all omnichannel retail operations across brands such as Bed Bath &amp; Beyond, BuyBuy Baby, Overstock and Kirkland&#8217;s Home.<\/p>\n<p>Under The Brand House Collective, Sullivan had already been running much of the daily retail operations for the brand portfolio.<\/p>\n<p>The Brand House Collective in press releases in late July <a href=\"https:\/\/www.retaildive.com\/news\/kirklands-convert-all-stores-bed-bath-beyond\/760338\/\" target=\"_blank\" rel=\"noopener\">began describing itself<\/a> as \u201ca multi-brand merchandising, supply chain and retail operator\u201d responsible for managing the Bed Bath &amp; Beyond Inc. portfolio of brands and also operating the Bed Bath &amp; Beyond Home website.<\/p>\n<p>Additionally,\u00a0Kirkland\u2019s Home announced in September that it planned to <a href=\"https:\/\/www.retaildive.com\/news\/kirklands-convert-all-stores-bed-bath-beyond\/760338\/\" target=\"_blank\" rel=\"noopener\">convert all of its stores into Bed Bath &amp; Beyond locations<\/a>\u00a0over the next two years<\/p>\n<p>Bed Bath &amp; Beyond Inc.\u00a0<a href=\"https:\/\/www.retaildive.com\/news\/bed-bath-beyond-closes-kirklands-home-acquisition\/760103\/\" target=\"_blank\" rel=\"noopener\">completed the purchase of Kirkland\u2019s Home<\/a> trade name and brand assets for $10 million in September \u2014 a steep increase from the <a href=\"https:\/\/www.retaildive.com\/news\/beyond-acquires-kirklands-intellectual-property-store-operations\/747779\/\" target=\"_blank\" rel=\"noopener\">$5 million purchase price<\/a> it had previously set for the Kirkland\u2019s IP.\u00a0<\/p>\n<p>In that deal, Bed Bath &amp; Beyond Inc. announced intent to expand Kirkland\u2019s Home into the wholesale market for the first time and earn a revenue-related fee per existing agreements.<\/p>\n<p>The relationship between both entities <a href=\"https:\/\/www.retaildive.com\/news\/bed-bath-beyond-stores-kirklands-small-format\/730416\/\" target=\"_blank\" rel=\"noopener\">goes back to October of 2024<\/a>, when Bed Bath &amp; Beyond Inc. (which operates Bed Bath &amp; Beyond, BuyBuy Baby and Overstock) gave Kirkland\u2019s the exclusive ability to operate five neighborhood small-format Bed Bath &amp; Beyond stores.<\/p>\n<p>A new Bed Bath &amp; Beyond Home store <a href=\"https:\/\/www.retaildive.com\/news\/bed-bath-beyond-home-store-coupon-kirklands\/754178\/\" target=\"_blank\" rel=\"noopener\">opened in August<\/a>\u00a0via its deal with Kirkland\u2019s in Nashville, Tennessee. In October, Bed Bath &amp; Beyond Inc. <a href=\"https:\/\/www.retaildive.com\/news\/bed-bath-beyond-inc-franchise-store-tokenization-blockchain-stores\/802220\/\" target=\"_blank\" rel=\"noopener\">announced plans to begin<\/a> a nationwide store franchise program.<\/p>\n<\/p><\/div>\n<p><\/p>\n<hr>\n<p><strong>Published by Dralys Blog \u2013 Stories | Insights | Innovation<\/strong><\/p>\n<p>Discover more on <a href=\"https:\/\/www.dralysstore.com\" target=\"_blank\">DralysStore.com<\/a><\/p>\n<div class=\"pld-like-dislike-wrap pld-template-2\">\r\n    <div class=\"pld-like-wrap  pld-common-wrap\">\r\n    <a href=\"javascript:void(0)\" class=\"pld-like-trigger pld-like-dislike-trigger  \" title=\"\" data-post-id=\"77007\" data-trigger-type=\"like\" data-restriction=\"no\" data-already-liked=\"0\">\r\n                        <i class=\"fas fa-heart\"><\/i>\r\n                <\/a>\r\n    <span class=\"pld-like-count-wrap pld-count-wrap\">    <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Listen to the article 3 min This audio is auto-generated. Please let us know if&hellip;<\/p>\n","protected":false},"author":10,"featured_media":75526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[36],"tags":[74,34,65,176,45,177,10],"class_list":["post-77007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dralys-insights","tag-dralys","tag-e-commerce","tag-entrepreneurship","tag-ecosystem","tag-innovation","tag-smart-shopping","tag-technology"],"acf":[],"jetpack_featured_media_url":"https:\/\/dralysstore.com\/blog\/wp-content\/uploads\/2025\/11\/play.svg.svg+xml","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts\/77007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/comments?post=77007"}],"version-history":[{"count":1,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts\/77007\/revisions"}],"predecessor-version":[{"id":77008,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts\/77007\/revisions\/77008"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/media\/75526"}],"wp:attachment":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/media?parent=77007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/categories?post=77007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/tags?post=77007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}