{"id":76815,"date":"2025-11-25T19:37:39","date_gmt":"2025-11-25T19:37:39","guid":{"rendered":"https:\/\/dralysstore.com\/blog\/?p=76815"},"modified":"2025-11-25T19:37:39","modified_gmt":"2025-11-25T19:37:39","slug":"carols-daughter-relaunches-e-commerce-site","status":"publish","type":"post","link":"https:\/\/dralysstore.com\/blog\/carols-daughter-relaunches-e-commerce-site\/","title":{"rendered":"Carol\u2019s Daughter relaunches e-commerce site"},"content":{"rendered":"<div>\n<div class=\"text-to-speech\">\n    <button class=\"text-to-speech__button button\"><br \/>\n        <img decoding=\"async\" class=\"text-to-speech__button__icon\" src=\"https:\/\/www.retaildive.com\/static\/img\/play.svg?500116090725\" alt=\"\"\/><br \/>\n        Listen to the article<br \/>\n        <span class=\"text-to-speech__button__audio-length\">2 min<\/span><br \/>\n    <\/button><\/p>\n<div class=\"text-to-speech__controls\">\n        <audio controls=\"\" class=\"js-text-to-speech\" preload=\"none\"><source src=\"https:\/\/text-to-speech.divecdn.com\/newspost\/806391\/2025-11-25_13.31.17\/carols-daughter-relaunches-e-commerce-site.wav\" type=\"audio\/mp3\"><\/source><\/audio><\/p>\n<div class=\"text-to-speech__controls__text\">\n            This audio is auto-generated. Please let us know if you have <a href=\"https:\/\/www.retaildive.com\/contact\/\" target=\"_blank\" rel=\"noopener\">feedback<\/a>.\n        <\/div>\n<\/p><\/div>\n<\/div>\n<h3>Dive Brief:<\/h3>\n<ul>\n<li><span><span><span><span><span><span>Beauty brand Carol\u2019s Daughter has <a href=\"https:\/\/www.prnewswire.com\/news-releases\/newly-independent-carols-daughter-expands-customer-access-with-direct-to-consumer-relaunch-302622236.html\" target=\"_blank\" rel=\"noopener\">relaunched its DTC e-commerce website<\/a>. The move comes about nine months after founder <a href=\"https:\/\/www.loreal.com\/en\/usa\/news\/brands\/l-oreal-usa-signs-agreement-to-sell-carols-daughter\/\" target=\"_blank\" rel=\"noopener\">Lisa Price reclaimed ownership of the brand<\/a> from L&#8217;Or\u00e9al USA.<\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<li><span><span><span><span><span><span><span>The new website includes direct access to the brand\u2019s hair care products, special discounts, as well as exclusive content and educational resources.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<li>The brand plans to continue to build out its digital experience, introducing a curated platform dubbed Lisa&#8217;s Love List in the first quarter. The platform will highlight Black- and Brown-owned brands, the company said.<\/li>\n<\/ul>\n<h3>Dive Insight:<\/h3>\n<p><span><span><span><span><span><span><span>More than just an e-commerce website, the Carol\u2019s Daughter platform is highlighting a range of initiatives centered around \u201ccare, connection, and cultural pride\u201d.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>&#8220;This isn&#8217;t just a relaunch, it&#8217;s a homecoming,&#8221; Price said in a statement. &#8220;When I started this brand, the magic happened because our community felt genuinely seen, valued, and beautiful. Reclaiming Carol&#8217;s Daughter and launching our direct-to-consumer platform allows us to return to that foundation. We are meeting our customers exactly where they are, connecting with them directly, and building together.&#8221;<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>Price reclaiming Carol\u2019s Daughter adds to a growing number of brands that have followed a similar path recently.\u00a0<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><a href=\"https:\/\/www.businessoffashion.com\/news\/beauty\/huda-kattan-buys-back-huda-beauty\/\" target=\"_blank\" rel=\"noopener\"><span><span><span><span><span><span><span><span><span>Huda Kattan<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/a>\u00a0<span><span><span><span><span><span><span>bought back her brand Huda Beauty from TSG Consumer Partners earlier this year.\u00a0<\/span><\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span>And Coty sold its 20% stake in the <\/span><\/span><\/span><\/span><\/span><\/span><\/span><a href=\"https:\/\/www.retaildive.com\/news\/coty-sells-stake-kim-kardashian-beauty-brand-skkn-skims\/743415\/\" target=\"_blank\" rel=\"noopener\"><span><span><span><span><span><span><span><span><span>Kim Kardashian-backed beauty brand Skkn by Kim<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/a><span><span><span><span><span><span><span> to Skims. Coty first announced its partnership with Kardashian in 2020 and took its 20% stake in the brand the following year. And i<\/span><\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span>n 2023, <\/span><\/span><\/span><\/span><\/span><\/span><\/span><a href=\"https:\/\/www.retaildive.com\/news\/ariana-grande-buys-rem-beauty-assets-forma-brands-fifteen-million\/641833\/\" target=\"_blank\" rel=\"noopener\"><span><span><span><span><span><span><span><span><span>Ariana Grande bought back her R.e.m. beauty brand<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/a><span><span><span><span><span><span><span> assets from Forma Brands following the company\u2019s bankruptcy filing earlier that year.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/p><\/div>\n<p><\/p>\n<hr>\n<p><strong>Published by Dralys Blog \u2013 Stories | Insights | Innovation<\/strong><\/p>\n<p>Discover more on <a href=\"https:\/\/www.dralysstore.com\" target=\"_blank\">DralysStore.com<\/a><\/p>\n<div class=\"pld-like-dislike-wrap pld-template-2\">\r\n    <div class=\"pld-like-wrap  pld-common-wrap\">\r\n    <a href=\"javascript:void(0)\" class=\"pld-like-trigger pld-like-dislike-trigger  \" title=\"\" data-post-id=\"76815\" data-trigger-type=\"like\" data-restriction=\"no\" data-already-liked=\"0\">\r\n                        <i class=\"fas fa-heart\"><\/i>\r\n                <\/a>\r\n    <span class=\"pld-like-count-wrap pld-count-wrap\">    <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Listen to the article 2 min This audio is auto-generated. Please let us know if&hellip;<\/p>\n","protected":false},"author":1,"featured_media":75526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[36],"tags":[74,34,65,176,45,177,10],"class_list":["post-76815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dralys-insights","tag-dralys","tag-e-commerce","tag-entrepreneurship","tag-ecosystem","tag-innovation","tag-smart-shopping","tag-technology"],"acf":[],"jetpack_featured_media_url":"https:\/\/dralysstore.com\/blog\/wp-content\/uploads\/2025\/11\/play.svg.svg+xml","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts\/76815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/comments?post=76815"}],"version-history":[{"count":1,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts\/76815\/revisions"}],"predecessor-version":[{"id":76816,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts\/76815\/revisions\/76816"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/media\/75526"}],"wp:attachment":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/media?parent=76815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/categories?post=76815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/tags?post=76815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}