{"id":76755,"date":"2025-11-24T12:09:49","date_gmt":"2025-11-24T12:09:49","guid":{"rendered":"https:\/\/dralysstore.com\/blog\/?p=76755"},"modified":"2025-11-24T12:09:49","modified_gmt":"2025-11-24T12:09:49","slug":"how-to-understand-agentic-commerce-levels","status":"publish","type":"post","link":"https:\/\/dralysstore.com\/blog\/how-to-understand-agentic-commerce-levels\/","title":{"rendered":"How to understand agentic commerce levels"},"content":{"rendered":"<div>\n<p>Generative artificial intelligence (AI) increased its role in ecommerce for <a href=\"https:\/\/www.digitalcommerce360.com\/2025\/07\/17\/amazon-prime-day-ai-shopping\/\" target=\"_blank\" rel=\"noopener\">Prime Day in 2025, as AI traffic<\/a> surged above 2024 levels \u2014 and now, online retailers will see how far agentic commerce has come as AI platforms present their discovery and checkout solutions to shoppers for the <a href=\"https:\/\/www.digitalcommerce360.com\/article\/online-holiday-sales\/\" target=\"_blank\" rel=\"noopener\">end-of-year holiday season<\/a>.<\/p>\n<p>It is clear that agentic commerce, where specialized AI models perform actions on behalf of shoppers, is still young. However, tech companies including Alphabet, Perplexity, OpenAI and Salesforce all have agentic solutions out in the wild ahead of <a href=\"https:\/\/www.digitalcommerce360.com\/article\/thanksgiving-ecommerce-sales\/\" target=\"_blank\" rel=\"noopener\">Thanksgiving<\/a> and <a href=\"https:\/\/www.digitalcommerce360.com\/article\/cyber-monday-online-sales\/\" target=\"_blank\" rel=\"noopener\">Cyber Monday<\/a>. In some cases, these companies have also shared where they see agentic commerce technology heading.<\/p>\n<p>As was the case in other AI fields that preceded agentic commerce, marketing, sales pitches and other promises can blur technical definitions. However, there are frameworks for evaluating exactly what current offerings can do \u2014 and what they do not do yet. These are the levels of agentic AI performance, particularly as they apply to ecommerce, that tech leaders see as they look ahead.<\/p>\n<p><center><iframe title=\"What Current Levels of Agentic Commerce Can Do for Holiday Shoppers\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/1IsZI7Nabiw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/center><\/p>\n<h2>What are the levels of agentic commerce capability?<\/h2>\n<p>First of all, not every ecommerce site chatbot powered by AI represents an example of agentic commerce in action.<\/p>\n<p>At Salesforce, which has openly shared its own prescribed levels of agentic AI <a href=\"https:\/\/www.salesforce.com\/news\/stories\/agentic-maturity-model\/\" target=\"_blank\" rel=\"noopener\">maturity<\/a>, many chatbots and co-pilots operate at a so-called \u201cLevel-0,\u201d which is a precursor to agentic AI. In Salesforce\u2019s framework, agentic AI at the first of four levels is not achieved until agents begin assisting human users by retrieving information and recommending actions based on that information. On-site customer service agents for ecommerce sites may meet this bar in some cases, relaying return policies or otherwise offering next steps.<\/p>\n<p>At subsequent levels of development, agents display additional capabilities. For instance, Salesforce associates second-level agent AI with managing and executing tasks outside of a chat with other apps or programs, albeit within a siloed environment.<\/p>\n<p>Moving on to the third level, agents operate across multiple workflows, coordinating processes with multiple areas of domain specialization and high levels of effectiveness. Beyond that level at a fourth tier, Salesforce associates this highest state of performance with operating, communicating and coordinating with other agents from outside systems. For a shopper, that might ultimately involve managing shopping lists, executing orders across multiple merchants and even communicating with carriers if delivery needs change or problems emerge, updating the customer in real time as issues are addressed.<\/p>\n<h2>Where AI agents are at now in ecommerce<\/h2>\n<p>An October report published by Boston Consulting Group roughly follows Salesforce\u2019s framework in BCG analysts\u2019 <a href=\"https:\/\/www.bcg.com\/publications\/2025\/agentic-commerce-redefining-retail-how-to-respond\" target=\"_blank\" rel=\"noopener\">assessment<\/a> that current agentic commerce capabilities fall into the early second tier in a four-tier progression. Those authors characterize this state of agents with the ability to execute purchases in chats, without sending shoppers to ecommerce sites outside of the chat experience. That flow alone has implications for customer experience, creating an intermediary between merchants and their customers.<\/p>\n<p>\u201cThe growth of <a href=\"https:\/\/www.digitalcommerce360.com\/2025\/08\/07\/google-zero-ecommerce-strategy\/\" target=\"_blank\" rel=\"noopener\">zero-click search<\/a> and agent-driven interactions is eroding direct traffic \u2014 along with the retailer\u2019s ability to observe, influence, and understand consumer behavior at scale,\u201d BCG\u2019s analysts wrote.<\/p>\n<p>In fact, online retailers already find themselves face-to-face with the early stages associated with <a href=\"https:\/\/www.digitalcommerce360.com\/2025\/08\/07\/google-zero-ecommerce-strategy\/\" target=\"_blank\" rel=\"noopener\">Google Zero for ecommerce<\/a>. That term is associated with websites no longer being able to rely on traditional search engines to pass along organic referral traffic to product listings and web pages. In-experience agentic checkout options such as those offered by <a href=\"https:\/\/www.digitalcommerce360.com\/2025\/09\/30\/chatgpt-debuts-checkout-experience-etsy-shopify-merchants\/\" target=\"_blank\" rel=\"noopener\">ChatGPT<\/a>, <a href=\"https:\/\/www.digitalcommerce360.com\/2025\/11\/13\/google-debuts-agentic-checkout-and-ai-mode-shopping-features-for-the-holidays\/\" target=\"_blank\" rel=\"noopener\">Google<\/a> and <a href=\"https:\/\/www.digitalcommerce360.com\/2025\/04\/01\/perplexity-agentic-commerce-partner-ecommerce-push\/\" target=\"_blank\" rel=\"noopener\">Perplexity<\/a> have the potential to exacerbate challenges for online merchants. Notably, <a href=\"https:\/\/www.digitalcommerce360.com\/2025\/11\/05\/perplexity-amazon-legal-threat-bullying\/\" target=\"_blank\" rel=\"noopener\">Amazon and Perplexity<\/a> already find themselves at odds in a legal disagreement over whether or not Perplexity\u2019s Comet web browser should be able to access and navigate Amazon.com.<\/p>\n<p><em> Editor\u2019s note:\u00a0<a href=\"https:\/\/subscription.digitalcommerce360.com\/ecommerce-newsletter-subscriptions\" target=\"_blank\" rel=\"noopener\">Subscribe to our retail newsletter<\/a>\u00a0to make sure you see each weekly edition of\u00a0<a href=\"https:\/\/www.digitalcommerce360.com\/topic\/ecommerce-trends\/\" target=\"_blank\" rel=\"noopener\">Ecommerce Trends<\/a>.<\/em><\/p>\n<h2 id=\"toc-item-article-post-id-1346188--2\"><strong>Do you rank in our databases?\u00a0<\/strong><\/h2>\n<p><em><a class=\"fui-Link ___1idfs5o f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh ftqa4ok f2hkw1w fhgqx19 f1olyrje f1p93eir f1h8hb77 f1x7u7e9 f10aw75t fsle3fq f17ae5zn\" title=\"https:\/\/www.digitalcommerce360.com\/apply-global-ecommerce-rankings\/\" href=\"https:\/\/www.digitalcommerce360.com\/apply-global-ecommerce-rankings\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Link Submit your data\" data-feathr-click-track=\"true\" data-feathr-link-aids=\"[&quot;5f29b0538d5a4b9c628148bd&quot;],5f29b0538d5a4b9c628148bd\">Submit your data<\/a>\u00a0and we\u2019ll see where you fit in our next ranking update.<\/em><\/p>\n<h2 id=\"toc-item-article-post-id-1346188--3\"><strong>Sign up<\/strong><\/h2>\n<p><em>Stay on top of the latest developments in the\u00a0<a href=\"https:\/\/www.digitalcommerce360.com\/internet-retailer\/\" target=\"_blank\" rel=\"noopener\" data-feathr-click-track=\"true\" data-feathr-link-aids=\"5f29b0538d5a4b9c628148bd\">online retail<\/a>\u00a0industry. 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Be the first to know when Digital Commerce 360 publishes news content.<\/em><\/p>\n<p><a class=\"simplefavorite-button\" data-postid=\"1346404\" data-siteid=\"1\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"box-shadow:none;-webkit-box-shadow:none;-moz-box-shadow:none;color:#ffffff;\"><i class=\"sf-icon-star-empty\"\/> Favorite<\/a>\t\t\t\t\t\t<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script><br \/>\n<\/p>\n<hr>\n<p><strong>Published by Dralys Blog \u2013 Stories | Insights | Innovation<\/strong><\/p>\n<p>Discover more on <a href=\"https:\/\/www.dralysstore.com\" target=\"_blank\">DralysStore.com<\/a><\/p>\n<div class=\"pld-like-dislike-wrap pld-template-2\">\r\n    <div class=\"pld-like-wrap  pld-common-wrap\">\r\n    <a href=\"javascript:void(0)\" class=\"pld-like-trigger pld-like-dislike-trigger  \" title=\"\" data-post-id=\"76755\" data-trigger-type=\"like\" data-restriction=\"no\" data-already-liked=\"0\">\r\n                        <i class=\"fas fa-heart\"><\/i>\r\n                <\/a>\r\n    <span class=\"pld-like-count-wrap pld-count-wrap\">    <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Generative artificial intelligence (AI) increased its role in ecommerce for Prime Day in 2025, as&hellip;<\/p>\n","protected":false},"author":1,"featured_media":76757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[36],"tags":[74,34,65,176,45,177,10],"class_list":["post-76755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dralys-insights","tag-dralys","tag-e-commerce","tag-entrepreneurship","tag-ecosystem","tag-innovation","tag-smart-shopping","tag-technology"],"acf":[],"jetpack_featured_media_url":"https:\/\/dralysstore.com\/blog\/wp-content\/uploads\/2025\/11\/agentic-commerce-levels-scaled.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts\/76755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/comments?post=76755"}],"version-history":[{"count":1,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts\/76755\/revisions"}],"predecessor-version":[{"id":76758,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts\/76755\/revisions\/76758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/media\/76757"}],"wp:attachment":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/media?parent=76755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/categories?post=76755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/tags?post=76755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}