{"id":76714,"date":"2025-11-23T14:34:08","date_gmt":"2025-11-23T14:34:08","guid":{"rendered":"https:\/\/dralysstore.com\/blog\/?p=76714"},"modified":"2025-11-23T14:34:08","modified_gmt":"2025-11-23T14:34:08","slug":"lululemons-head-of-the-americas-to-exit","status":"publish","type":"post","link":"https:\/\/dralysstore.com\/blog\/lululemons-head-of-the-americas-to-exit\/","title":{"rendered":"Lululemon\u2019s head of the Americas to exit"},"content":{"rendered":"<div>\n<div class=\"text-to-speech\">\n    <button class=\"text-to-speech__button button\"><br \/>\n        <img decoding=\"async\" class=\"text-to-speech__button__icon\" src=\"https:\/\/www.retaildive.com\/static\/img\/play.svg?500116090725\" alt=\"\"\/><br \/>\n        Listen to the article<br \/>\n        <span class=\"text-to-speech__button__audio-length\">3 min<\/span><br \/>\n    <\/button><\/p>\n<div class=\"text-to-speech__controls\">\n        <audio controls=\"\" class=\"js-text-to-speech\" preload=\"none\"><source src=\"https:\/\/text-to-speech.divecdn.com\/newspost\/806164\/2025-11-21_11.57.18\/lululemon-americas-leader-celeste-burgoyne-exits.wav\" type=\"audio\/mp3\"><\/source><\/audio><\/p>\n<div class=\"text-to-speech__controls__text\">\n            This audio is auto-generated. Please let us know if you have <a href=\"https:\/\/www.retaildive.com\/contact\/\" target=\"_blank\" rel=\"noopener\">feedback<\/a>.\n        <\/div>\n<\/p><\/div>\n<\/div>\n<h3>Dive Brief:<\/h3>\n<ul>\n<li>Amid slowing sales and demand in North America, Lululemon President of the Americas and Global Guest Innovation Celeste Burgoyne is <a href=\"https:\/\/www.businesswire.com\/news\/home\/20251120728733\/en\/lululemon-Announces-Updates-to-Leadership-Team\" target=\"_blank\" rel=\"noopener\">leaving the retailer<\/a> to become chief revenue officer of ski <a href=\"https:\/\/investors.vailresorts.com\/news-releases\/news-release-details\/vail-resorts-appoints-celeste-burgoyne-chief-revenue-officer\" target=\"_blank\" rel=\"noopener\">resort company Vail Resorts<\/a>. She will remain at the activewear retailer through the end of the year to assist with a transition.<\/li>\n<li>In conjunction with her departure, Lululemon is consolidating its regional leadership under a new role. Andr\u00e9 Maestrini will oversee all regions, stores and digital channels globally as Lululemon\u2019s president and chief commercial officer, effective immediately. He reports to CEO Calvin McDonald.<\/li>\n<li>Maestrini joined Lululemon in 2021 as executive vice president of international and currently oversees Lululemon\u2019s operations across Europe, the Middle East and Africa, Asia Pacific and China Mainland.<\/li>\n<\/ul>\n<h3>Dive Insight:<\/h3>\n<p>In Burgoyne\u2019s departure, Lululemon is losing a 20-year company veteran who heads up the brand\u2019s most important region. Her exit comes just a year and a half after <a href=\"https:\/\/www.retaildive.com\/news\/lululemon-restructures-product-marketing-chief-product-officer-sun-choe-exits\/716838\/\" target=\"_blank\" rel=\"noopener\">Chief Product Officer Sun Choe left<\/a> the business.<\/p>\n<p>Many viewed these executives \u201cas two of the key architects to [Lululemon\u2019s] ascendance,\u201d Needham analyst Tom Nikic said in emailed comments. \u201cThe loss of both of these key executives, during a period of turbulence for the brand in North America, is not ideal.\u201d<\/p>\n<p>In a statement, McDonald thanked Burgoyne for her \u201csignificant contributions\u201d to the business and called her \u201cinstrumental\u201d in the growth of Lululemon\u2019s store footprint in the Americas. She first joined Lululemon in 2006 and has been the brand\u2019s president since 2020.<\/p>\n<figure class=\"image-right inside_story\">\n<div class=\"figure_content\">\n<div><img decoding=\"async\" alt=\"A person in a cream sweater and beige pants sits in front of a light background.\" data-imagemodel=\"189821\" src=\"https:\/\/imgproxy.divecdn.com\/l-46JxwW4CPSX5AuxycJsMOWo7UppGghfCxpuxwmAH4\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9DZWxlc3RlX0J1cmdveW5lX1ZhaWwuanBn.webp\"\/><\/div>\n<\/div><figcaption class=\"inside_story_caption\">\n<p>Celeste Burgoyne is leaving to take on a C-suite role at Vail Resorts.<\/p>\n<p>Courtesy of Vail Resorts<\/p>\n<p>\u00a0<\/p>\n<\/figcaption><\/figure>\n<p>Maestrini, who will now have charge of North America, leads one of Lululemon\u2019s core growth segments. International is <a href=\"https:\/\/www.retaildive.com\/news\/what-lululemon-is-prioritizing-in-the-years-ahead\/622458\/\" target=\"_blank\" rel=\"noopener\">expected to quadruple by 2026<\/a>, a five-year growth target that came after the achievement of a previous long-term target to quadruple the business. In addition to his time at Lululemon, Maestrini also brings 14 years of experience at Adidas. McDonald praised the executive\u2019s operational capabilities and brand-building expertise as he enters the new role.<\/p>\n<p>The loss of Burgoyne, though, also means the loss of \u201ca key source of stability\u201d for Lululemon, Nikic said. It comes as Lululemon is in the midst of <a href=\"https:\/\/www.retaildive.com\/news\/lululemon-north-america-sales-declines-predictable-styles-newness\/759388\/\" target=\"_blank\" rel=\"noopener\">overhauling product design<\/a> and development processes to get back in touch with a consumer who <a href=\"https:\/\/www.retaildive.com\/news\/lululemon-athleisure-downward-spiral-innovation-turnaround\/760318\/\" target=\"_blank\" rel=\"noopener\">increasingly has other options<\/a>.<strong>\u00a0<\/strong><\/p>\n<p>\u201cAll in, we think that Ms. Burgoyne&#8217;s departure adds an additional layer of uncertainty to the North American turnaround, in addition to the challenging macro environment, increasingly intense competitive landscape, and potential \u2018athleisure fatigue\u2019 by consumers,\u201d Nikic said.<\/p>\n<\/p><\/div>\n<p><\/p>\n<hr>\n<p><strong>Published by Dralys Blog \u2013 Stories | Insights | Innovation<\/strong><\/p>\n<p>Discover more on <a href=\"https:\/\/www.dralysstore.com\" target=\"_blank\">DralysStore.com<\/a><\/p>\n<div class=\"pld-like-dislike-wrap pld-template-2\">\r\n    <div class=\"pld-like-wrap  pld-common-wrap\">\r\n    <a href=\"javascript:void(0)\" class=\"pld-like-trigger pld-like-dislike-trigger  \" title=\"\" data-post-id=\"76714\" data-trigger-type=\"like\" data-restriction=\"no\" data-already-liked=\"0\">\r\n                        <i class=\"fas fa-heart\"><\/i>\r\n                <\/a>\r\n    <span class=\"pld-like-count-wrap pld-count-wrap\">    <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Listen to the article 3 min This audio is auto-generated. 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