{"id":76597,"date":"2025-11-21T00:22:04","date_gmt":"2025-11-21T00:22:04","guid":{"rendered":"https:\/\/dralysstore.com\/blog\/?p=76597"},"modified":"2025-11-21T00:22:04","modified_gmt":"2025-11-21T00:22:04","slug":"qvc-launches-holiday-pop-up-in-new-york-city","status":"publish","type":"post","link":"https:\/\/dralysstore.com\/blog\/qvc-launches-holiday-pop-up-in-new-york-city\/","title":{"rendered":"QVC launches holiday pop-up in New York City"},"content":{"rendered":"<div>\n<div class=\"text-to-speech\">\n    <button class=\"text-to-speech__button button\"><br \/>\n        <img decoding=\"async\" class=\"text-to-speech__button__icon\" src=\"https:\/\/www.retaildive.com\/static\/img\/play.svg?500116090725\" alt=\"\"\/><br \/>\n        Listen to the article<br \/>\n        <span class=\"text-to-speech__button__audio-length\">2 min<\/span><br \/>\n    <\/button><\/p>\n<div class=\"text-to-speech__controls\">\n        <audio controls=\"\" class=\"js-text-to-speech\" preload=\"none\"><source src=\"https:\/\/text-to-speech.divecdn.com\/newspost\/805995\/2025-11-20_16.28.52\/qvc-mrs-claus-holiday-pop-up-new-york-city-kathy-hilton.wav\" type=\"audio\/mp3\"><\/source><\/audio><\/p>\n<div class=\"text-to-speech__controls__text\">\n            This audio is auto-generated. Please let us know if you have <a href=\"https:\/\/www.retaildive.com\/contact\/\" target=\"_blank\" rel=\"noopener\">feedback<\/a>.\n        <\/div>\n<\/p><\/div>\n<\/div>\n<h3>Dive Brief:<\/h3>\n<ul>\n<li>QVC launched a <a href=\"https:\/\/www.prnewswire.com\/news-releases\/qvc-celebrates-the-season-with-mrs-claus-holiday-house-featuring-kathy-hilton-302617340.html\" target=\"_blank\" rel=\"noopener\">two-day holiday pop-up<\/a>\u00a0Wednesday at the Iron23 event space in the Flatiron District of New York City, according to a company announcement.<\/li>\n<li>Reimagined as Mrs. Claus&#8217; Holiday House, the event is spread across 10 rooms including the Claus-et, Yuletide Lounge, Kringle Kitchenette and a Haute Chocolate Bar. Visitors to the pop-up will also get to see Q50 ambassadors Melissa Rivers, Stacy London, Joy Bauer and Babs Costello.\u00a0\u00a0<\/li>\n<li>Kathy Hilton is QVC\u2019s first-ever Mrs. Claus and took part in a live, eight-hour TikTok streaming event Wednesday. Guests visiting Mrs. Claus\u2019 Holiday House will find Hilton\u2019s collaborations with Printfresh luxe pajamas, Anna Zuckerman jewelry,\u00a0and Slatkin and Co. home fragrances.<\/li>\n<\/ul>\n<h3>Dive Insight:<\/h3>\n<p>QVC\u2019s holiday promotion comes amid a year of retail turbulence for the brand and its parent, QVC Group, which had an <a href=\"https:\/\/www.retaildive.com\/news\/qvc-group-sales-decline-losses-grow\/741282\/\" target=\"_blank\" rel=\"noopener\">$809 million operating loss last year<\/a> and saw profits decline in its most recent quarter as well.<\/p>\n<p>QVC Group\u2019s <a href=\"https:\/\/investors.qvcgrp.com\/news-media\/press-releases\/detail\/662\/qvc-group-reports-third-quarter-2025-financial-results\" target=\"_blank\" rel=\"noopener\">Q3 earnings report<\/a>\u00a0earlier this month showed a 60% decline in operating income with revenue decreasing 6%\u00a0year over year to $2.2 billion.<\/p>\n<p>QVC Group, which includes QVC, HSN, Ballard Designs, Frontgate, Garnet Hill and Grandin Road, <a href=\"https:\/\/investors.qvcgrp.com\/news-media\/press-releases\/detail\/649\/qurate-retail-officially-becomes-qvc-group\" target=\"_blank\" rel=\"noopener\">changed its name from Qurate Retail Group<\/a>\u00a0earlier this year. The company <a href=\"https:\/\/www.retaildive.com\/news\/qurate-shutters-florida-headquarters-shuffles-leadership\/739957\/\" target=\"_blank\" rel=\"noopener\">closed its Florida headquarters<\/a> and moved brand operations to West Chester, Pennsylvania, in February. And in March, it <a href=\"https:\/\/www.retaildive.com\/news\/qvc-group-layoff-900-employees\/743887\/\" target=\"_blank\" rel=\"noopener\">eliminated 900 jobs<\/a> as part of a new strategy.\u00a0<\/p>\n<p>The live social shopping retailer\u2019s three-part turnaround strategy is built on bringing its selling proposition to a wider consumer audience wherever they shop, including streaming and social media. QVC is working to bolster its live streaming and <a href=\"https:\/\/www.retaildive.com\/news\/qvc-hsn-streaming-tiktok-shop-24-7\/744371\/\" target=\"_blank\" rel=\"noopener\">social options to include TikTok<\/a>, and last year laid out a streaming plan across <a href=\"https:\/\/www.retaildive.com\/news\/qurate-qvc-live-social-shopping-streaming-commerce-strategy\/733187\/\" target=\"_blank\" rel=\"noopener\">YouTube TV, Hulu and Netflix<\/a>.<\/p>\n<div class=\"editor-note\">\n<p>Correction: A previous version of this article misstated QVC Group&#8217;s operating loss in 2024. It was $809 million.<\/p>\n<\/div><\/div>\n<p><\/p>\n<hr>\n<p><strong>Published by Dralys Blog \u2013 Stories | Insights | Innovation<\/strong><\/p>\n<p>Discover more on <a href=\"https:\/\/www.dralysstore.com\" target=\"_blank\">DralysStore.com<\/a><\/p>\n<div class=\"pld-like-dislike-wrap pld-template-2\">\r\n    <div class=\"pld-like-wrap  pld-common-wrap\">\r\n    <a href=\"javascript:void(0)\" class=\"pld-like-trigger pld-like-dislike-trigger  \" title=\"\" data-post-id=\"76597\" data-trigger-type=\"like\" data-restriction=\"no\" data-already-liked=\"0\">\r\n                        <i class=\"fas fa-heart\"><\/i>\r\n                <\/a>\r\n    <span class=\"pld-like-count-wrap pld-count-wrap\">    <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Listen to the article 2 min This audio is auto-generated. Please let us know if&hellip;<\/p>\n","protected":false},"author":1,"featured_media":75526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[36],"tags":[74,34,65,176,45,177,10],"class_list":["post-76597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dralys-insights","tag-dralys","tag-e-commerce","tag-entrepreneurship","tag-ecosystem","tag-innovation","tag-smart-shopping","tag-technology"],"acf":[],"jetpack_featured_media_url":"https:\/\/dralysstore.com\/blog\/wp-content\/uploads\/2025\/11\/play.svg.svg+xml","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts\/76597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/comments?post=76597"}],"version-history":[{"count":1,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts\/76597\/revisions"}],"predecessor-version":[{"id":76598,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts\/76597\/revisions\/76598"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/media\/75526"}],"wp:attachment":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/media?parent=76597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/categories?post=76597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/tags?post=76597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}