{"id":76454,"date":"2025-11-18T13:43:38","date_gmt":"2025-11-18T13:43:38","guid":{"rendered":"https:\/\/dralysstore.com\/blog\/?p=76454"},"modified":"2025-11-18T13:43:38","modified_gmt":"2025-11-18T13:43:38","slug":"intuit-signs-100m-deal-with-openai-to-bring-its-apps-to-chatgpt","status":"publish","type":"post","link":"https:\/\/dralysstore.com\/blog\/intuit-signs-100m-deal-with-openai-to-bring-its-apps-to-chatgpt\/","title":{"rendered":"Intuit signs $100M+ deal with OpenAI to bring its apps to ChatGPT"},"content":{"rendered":"
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Intuit has signed a multi-year contract worth more than $100 million with OpenAI, enabling its tax and financial apps to operate within ChatGPT and expanding the company\u2019s use of OpenAI\u2019s models across its products.<\/p>\n

Intuit said its tools, such as TurboTax, Credit Karma, QuickBooks and Mailchimp, will be accessible through ChatGPT, allowing users to ask questions and complete tasks such as estimating tax refunds, reviewing credit options, or managing business finances.<\/p>\n

With users\u2019 permission, Intuit\u2019s apps will be able to access their financial data to generate responses and complete tasks, like sending marketing messages or issuing invoice reminders. Customers will also be able to use the tools within ChatGPT to review credit cards, personal loans and mortgages.<\/p>\n

The agreement reflects a broader trend of technology and financial firms adopting large language models in consumer and business software. OpenAI in October introduced a way to let developers build apps accessible through ChatGPT<\/a>. Early participants in the program included Booking.com, Expedia, Spotify and several other consumer and productivity platforms.<\/p>\n

But Intuit\u2019s integration differs from existing ChatGPT apps, as it will be used for tasks that can directly influence financial decisions. Such uses have raised concerns about the reliability of AI systems, which can produce incorrect or misleading outputs. <\/p>\n

Intuit employs multiple validation methods and utilizes large domain-specific datasets to minimize the risk of errors or \u201challucinated\u201d responses, Bruce Chan, a spokesperson for Intuit, told TechCrunch.<\/p>\n

\u201cWhen our AI provides an answer or gives guidance to a customer, it\u2019s drawing on the deep expertise that Intuit has developed over many years, plus the data that gives us a 360-degree view of the customer,\u201d Chan said. \u201cThis helps make sure the answer given is relevant and grounded in the customer\u2019s own data, and reflects Intuit\u2019s years of domain expertise.\u201d<\/p>\n

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Techcrunch event<\/p>\n

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\n\t\t\t\t\t\t\t\t\tSan Francisco<\/span>
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\n\t\t\t\t\t\t\t\t\t\t\t\t\tOctober 13-15, 2026<\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

Chan said Intuit continues to stand behind the accuracy guarantees offered through its products, including TurboTax, but did not clarify when asked if the company or the customer would be on the hook for errors that result from AI-generated recommendations or insights.<\/p>\n

Intuit has been expanding its use of AI in recent years<\/a> with an eye towards taking advantage of its massive data infrastructure. In 2023, the company introduced Intuit Assist<\/a>, an AI assistant that works across its products.<\/p>\n

The partnership also involves Intuit expanding its use of OpenAI\u2019s models across its business. The company already uses AI models from OpenAI alongside other commercial and open-source large language models. Intuit said the partnership will give it access to new audiences through ChatGPT, adding another distribution channel for its small-business and consumer finance tools.<\/p>\n

\u201cThis partnership will deepen Intuit\u2019s use of OpenAI\u2019s frontier models, which will help power select AI agents across Intuit\u2019s platform,\u201d Chan said.<\/p>\n

The deal also covers Intuit\u2019s continued use of ChatGPT Enterprise, which the company said is deployed internally to support employee workflows.<\/p>\n<\/div>\n

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Published by Dralys Blog \u2013 Stories | Insights | Innovation<\/strong><\/p>\n

Discover more on DralysStore.com<\/a><\/p>\n

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