{"id":76415,"date":"2025-11-17T22:21:53","date_gmt":"2025-11-17T22:21:53","guid":{"rendered":"https:\/\/dralysstore.com\/blog\/?p=76415"},"modified":"2025-11-17T22:21:53","modified_gmt":"2025-11-17T22:21:53","slug":"rhone-names-chief-operating-officer","status":"publish","type":"post","link":"https:\/\/dralysstore.com\/blog\/rhone-names-chief-operating-officer\/","title":{"rendered":"Rhone names chief operating officer"},"content":{"rendered":"<div>\n<div class=\"text-to-speech\">\n    <button class=\"text-to-speech__button button\"><br \/>\n        <img decoding=\"async\" class=\"text-to-speech__button__icon\" src=\"https:\/\/www.retaildive.com\/static\/img\/play.svg?500116090725\" alt=\"\"\/><br \/>\n        Listen to the article<br \/>\n        <span class=\"text-to-speech__button__audio-length\">2 min<\/span><br \/>\n    <\/button><\/p>\n<div class=\"text-to-speech__controls\">\n        <audio controls=\"\" class=\"js-text-to-speech\" preload=\"none\"><source src=\"https:\/\/text-to-speech.divecdn.com\/newspost\/805647\/2025-11-17_12.01.12\/rhone-names-chief-operating-officer.wav\" type=\"audio\/mp3\"><\/source><\/audio><\/p>\n<div class=\"text-to-speech__controls__text\">\n            This audio is auto-generated. Please let us know if you have <a href=\"https:\/\/www.retaildive.com\/contact\/\" target=\"_blank\" rel=\"noopener\">feedback<\/a>.\n        <\/div>\n<\/p><\/div>\n<\/div>\n<h3>Dive Brief:<\/h3>\n<ul>\n<li>DTC activewear brand Rhone on Wednesday named executive <a href=\"https:\/\/www.prnewswire.com\/news-releases\/rhone-appoints-new-chief-operating-officer-302607673.html\" target=\"_blank\" rel=\"noopener\">Matthew Wallace chief operating officer<\/a>, according to a press release.<\/li>\n<li>As COO, Wallace will oversee the company\u2019s finance, people, supply chain, operations and technology functions. In this newly created position, Wallace reports directly to Nate Checketts, CEO and co-founder of Rhone, per a company spokesperson.\u00a0<\/li>\n<li>Prior to joining Rhone, Wallace was CEO and co-founder of DXM Inc., a fashion technology startup. Over a 30-year career, he\u2019s also held <a href=\"https:\/\/www.linkedin.com\/in\/matthew-wallace-b610934\/details\/experience\/\" target=\"_blank\" rel=\"noopener\">operational supply chain roles<\/a> with PVH Corp., Walmart and Cerberus Capital.<\/li>\n<\/ul>\n<h3>Dive Insight:<\/h3>\n<p>The appointment of Wallace to the COO position signals Rhone\u2019s intentions to further expand the brand\u2019s presence.<\/p>\n<p>&#8220;We&#8217;re thrilled to welcome Matthew to Rhone,&#8221; Checketts said in a statement. &#8220;His extensive operational experience and people-first leadership approach align deeply with our mission to inspire progress in all its forms. Matthew&#8217;s expertise will help position Rhone for long-term, meaningful growth as we continue to build a global community around performance and purpose.&#8221;<\/p>\n<p>Originally launched in 2014 as a DTC men\u2019s activewear company by brothers Nate and Ben Checketts, Rhone has since grown into a lifestyle brand and offers a broad assortment across categories. The retailer added <a href=\"https:\/\/www.retaildive.com\/news\/rhone-expands-into-womens-activewear\/696654\/\" target=\"_blank\" rel=\"noopener\">women\u2019s active-inspired<\/a>\u00a0apparel in 2023 and has also added accessories to the mix, including caps, underwear, undershirts, socks, water bottles, backpacks and <span>duffels<\/span>. It has an ongoing collaboration with footwear brand Wolf &amp; Shepherd.<\/p>\n<p>As it expands, Rhone has tapped into expertise across the athletic industry. The retailer brought on two <a href=\"https:\/\/www.retaildive.com\/news\/rhone-appoints-board-members-athleta-tess-roering-espn-jimmy-pitaro\/711213\/\" target=\"_blank\" rel=\"noopener\">notable executives to its board of directors<\/a>\u00a0in 2024:\u00a0ESPN Chairman Jimmy Pitaro and the former head of marketing at <span><span>Athleta<\/span><\/span>, Tess Roering.<\/p>\n<p>Rhone has also expanded its marketing efforts. Last year, the retailer became an <a href=\"https:\/\/www.prnewswire.com\/news-releases\/nba-and-rhone-announce-multi-year-global-marketing-partnership-302275490.html\" target=\"_blank\" rel=\"noopener\">official partner of the NBA<\/a>\u00a0and enlisted Kevin Love as its brand ambassador to promote awareness around physical and mental well-being. Earlier this year, Rhone signed its newest sports ambassador, NBA star <a href=\"https:\/\/www.prnewswire.com\/news-releases\/rhone-welcomes-two-time-nba-champion-jrue-holiday-as-brand-ambassador-302372637.html\" target=\"_blank\" rel=\"noopener\">Jrue Holiday<\/a>.\u00a0As part of its ongoing promotion around mental health, Rhone last year launched its <a href=\"https:\/\/www.prnewswire.com\/news-releases\/rhone-introduces-head-in-the-game-with-kevin-love-lilia-vu-and-lauren-hartlage-302301377.html\" target=\"_blank\" rel=\"noopener\">\u201cHead In The Game\u201d\u00a0campaign<\/a> supported by Love and golf pros <a href=\"https:\/\/www.prnewswire.com\/news-releases\/rhone-signs-lpga-tour-athletes-lilia-vu-and-lauren-hartlage-302226651.html\" target=\"_blank\" rel=\"noopener\">Lilia Vu and Lauren Hartlage<\/a>.<\/p>\n<\/p><\/div>\n<p><\/p>\n<hr>\n<p><strong>Published by Dralys Blog \u2013 Stories | Insights | Innovation<\/strong><\/p>\n<p>Discover more on <a href=\"https:\/\/www.dralysstore.com\" target=\"_blank\">DralysStore.com<\/a><\/p>\n<div class=\"pld-like-dislike-wrap pld-template-2\">\r\n    <div class=\"pld-like-wrap  pld-common-wrap\">\r\n    <a href=\"javascript:void(0)\" class=\"pld-like-trigger pld-like-dislike-trigger  \" title=\"\" data-post-id=\"76415\" data-trigger-type=\"like\" data-restriction=\"no\" data-already-liked=\"0\">\r\n                        <i class=\"fas fa-heart\"><\/i>\r\n                <\/a>\r\n    <span class=\"pld-like-count-wrap pld-count-wrap\">    <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Listen to the article 2 min This audio is auto-generated. Please let us know if&hellip;<\/p>\n","protected":false},"author":1,"featured_media":75526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[36],"tags":[74,34,65,176,45,177,10],"class_list":["post-76415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dralys-insights","tag-dralys","tag-e-commerce","tag-entrepreneurship","tag-ecosystem","tag-innovation","tag-smart-shopping","tag-technology"],"acf":[],"jetpack_featured_media_url":"https:\/\/dralysstore.com\/blog\/wp-content\/uploads\/2025\/11\/play.svg.svg+xml","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts\/76415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/comments?post=76415"}],"version-history":[{"count":1,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts\/76415\/revisions"}],"predecessor-version":[{"id":76416,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts\/76415\/revisions\/76416"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/media\/75526"}],"wp:attachment":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/media?parent=76415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/categories?post=76415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/tags?post=76415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}