{"id":76184,"date":"2025-11-13T15:50:06","date_gmt":"2025-11-13T15:50:06","guid":{"rendered":"https:\/\/dralysstore.com\/blog\/?p=76184"},"modified":"2025-11-13T15:50:06","modified_gmt":"2025-11-13T15:50:06","slug":"etsy-spotlights-importance-of-personalized-gifting-for-holiday-ads","status":"publish","type":"post","link":"https:\/\/dralysstore.com\/blog\/etsy-spotlights-importance-of-personalized-gifting-for-holiday-ads\/","title":{"rendered":"Etsy spotlights importance of personalized gifting for holiday ads"},"content":{"rendered":"<div>\n<div class=\"text-to-speech\">\n    <button class=\"text-to-speech__button button\"><br \/>\n        <img decoding=\"async\" class=\"text-to-speech__button__icon\" src=\"https:\/\/www.retaildive.com\/static\/img\/play.svg?500116090725\" alt=\"\"\/><br \/>\n        Listen to the article<br \/>\n        <span class=\"text-to-speech__button__audio-length\">3 min<\/span><br \/>\n    <\/button><\/p>\n<div class=\"text-to-speech__controls\">\n        <audio controls=\"\" class=\"js-text-to-speech\" preload=\"none\"><source src=\"https:\/\/text-to-speech.divecdn.com\/newspost\/805117\/2025-11-12_14.28.15\/etsy-spotlights-importance-personalized-gifting-holiday-ads.wav\" type=\"audio\/mp3\"><\/source><\/audio><\/p>\n<div class=\"text-to-speech__controls__text\">\n            This audio is auto-generated. Please let us know if you have <a href=\"https:\/\/www.retaildive.com\/contact\/\" target=\"_blank\" rel=\"noopener\">feedback<\/a>.\n        <\/div>\n<\/p><\/div>\n<\/div>\n<h3 class=\"standard-heading\">Dive Brief:<\/h3>\n<ul>\n<li>Etsy is shining a spotlight on connection and the small moments that make a person feel understood with the <a href=\"https:\/\/www.etsy.com\/news\/etsyas-new-holiday-campaign-celebrates-the-magic-of-feeling-seen\" target=\"_blank\" rel=\"noopener\">launch of its 2025 holiday campaign<\/a>, per a company blog post.<\/li>\n<li>Key to the effort are three TV spots featuring interconnected stories within the same community, with each ad featuring a personalized, gift-giving moment. The campaign will span TV, out-of-home, digital and social media.<\/li>\n<li>The effort will be supported with influencer partnerships that promote self-expression and original gift ideas available on Etsy. The campaign builds on themes from the online marketplace\u2019s 2024 holiday campaign and arrives amid a leadership transition.<\/li>\n<\/ul>\n<h3 class=\"standard-heading\">Dive Insight:<\/h3>\n<p>The latest campaign from Etsy builds upon themes introduced in last year\u2019s effort, which pushed the message that a gift from the online marketplace helps people feel truly seen. While its 2024 holiday campaign <a href=\"https:\/\/www.marketingdive.com\/news\/etsy-puts-focus-personalization-sprawling-holiday-campaign\/731796\/\" target=\"_blank\" rel=\"noopener\">depicted the children\u2019s book character Waldo<\/a> as \u201csomeone who\u2019s always being searched for but rarely truly seen,\u201d this year\u2019s push takes a less fantastical approach, using relatable, real-world characters.<\/p>\n<p>\u201cWe were inspired by the concept of \u2018sonder,\u2019 the realization that everyone around us has their own story &#8211; their own quirks, routines, and quiet impact,\u201d said Etsy Chief Marketing Officer Brad Minor, in a press statement. \u201cBy focusing on the people who often fade into the background, we wanted to remind viewers that the holidays are about recognition, not perfection.\u201d<\/p>\n<p>Central to the campaign are three TV ads that center on one community. Anthem spot \u201cDrummer Boy\u201d tells the story of a young boy whose restless tapping and fidgeting at school distracts his peers. Instead of scolding the boy, a patient teacher gifts him a set of drumsticks, inspiring him to join the school band.<\/p>\n<p><iframe title=\"Little Drummer Boy | Etsy\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/n9KDTXfOVBs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Two following spots tell stories of side characters who appear in the anthem spot. \u201c<a href=\"https:\/\/www.youtube.com\/watch?v=RKXgiJtL56o\" target=\"_blank\" rel=\"noopener\">Crossing Guard<\/a>\u201d features a father and daughter who purchase a sweater for a crossing guard\u2019s dog to protect him from the cold. A final spot, \u201c<a href=\"https:\/\/www.youtube.com\/watch?v=GYUnEtPkL7c\" target=\"_blank\" rel=\"noopener\">Coach<\/a>,\u201d spotlights kids on the school\u2019s soccer team who order a customized hat for their coach with his signature \u201cChins up!\u201d phrase on it.<\/p>\n<p>To support its campaign, Etsy also evolved its media mix to focus on reaching shoppers in more intentional ways, per release details. That includes its retail spots focused on linking a practical message with a personal touch, mid-funnel creative spotlighting the power of personalization and influencer partnerships that showcase individuality and Etsy\u2019s personalized gifting options.<\/p>\n<p>The latest effort from Etsy arrives amid a <a href=\"https:\/\/www.retaildive.com\/news\/etsy-ceo-exit-after-9-years-Josh-Silverman-new-year-Depop\/804090\/\" target=\"_blank\" rel=\"noopener\">leadership transition<\/a>. In a Q3 2025 earnings call, executives announced CEO Josh Silverman, who has led the company for nearly nine years, will step down, and Kruti Patel Goyal, Etsy\u2019s president and chief growth officer, will become CEO in January.<\/p>\n<p>Beyond its brand marketing, Etsy earlier this year made several <a href=\"https:\/\/www.retaildive.com\/news\/etsy-adds-more-tools-to-improve-seller-experience\/746306\/\" target=\"_blank\" rel=\"noopener\">updates to the seller side of its user platform<\/a>, simplifying its Shop Manager dashboard and enabling some real-time feedback on listing quality before publishing. The marketplace also <a href=\"https:\/\/www.customerexperiencedive.com\/news\/openai-chatgpt-instant-checkout-agentic-commerce-etsy-shopify\/761520\/\" target=\"_blank\" rel=\"noopener\">integrated<\/a><a href=\"https:\/\/www.customerexperiencedive.com\/news\/openai-chatgpt-instant-checkout-agentic-commerce-etsy-shopify\/761520\/\" target=\"_blank\" rel=\"noopener\"> ChatGPT\u2019s instant checkout feature<\/a> that enables users to buy products from the retail site directly from the artificial intelligence platform.<\/p>\n<\/p><\/div>\n<p><\/p>\n<hr>\n<p><strong>Published by Dralys Blog \u2013 Stories | Insights | Innovation<\/strong><\/p>\n<p>Discover more on <a href=\"https:\/\/www.dralysstore.com\" target=\"_blank\">DralysStore.com<\/a><\/p>\n<div class=\"pld-like-dislike-wrap pld-template-2\">\r\n    <div class=\"pld-like-wrap  pld-common-wrap\">\r\n    <a href=\"javascript:void(0)\" class=\"pld-like-trigger pld-like-dislike-trigger  \" title=\"\" data-post-id=\"76184\" data-trigger-type=\"like\" data-restriction=\"no\" data-already-liked=\"0\">\r\n                        <i class=\"fas fa-heart\"><\/i>\r\n                <\/a>\r\n    <span class=\"pld-like-count-wrap pld-count-wrap\">    <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Listen to the article 3 min This audio is auto-generated. Please let us know if&hellip;<\/p>\n","protected":false},"author":1,"featured_media":75526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[36],"tags":[74,34,65,176,45,177,10],"class_list":["post-76184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dralys-insights","tag-dralys","tag-e-commerce","tag-entrepreneurship","tag-ecosystem","tag-innovation","tag-smart-shopping","tag-technology"],"acf":[],"jetpack_featured_media_url":"https:\/\/dralysstore.com\/blog\/wp-content\/uploads\/2025\/11\/play.svg.svg+xml","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts\/76184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/comments?post=76184"}],"version-history":[{"count":1,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts\/76184\/revisions"}],"predecessor-version":[{"id":76185,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts\/76184\/revisions\/76185"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/media\/75526"}],"wp:attachment":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/media?parent=76184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/categories?post=76184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/tags?post=76184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}