{"id":75940,"date":"2025-11-10T01:52:31","date_gmt":"2025-11-10T01:52:31","guid":{"rendered":"https:\/\/dralysstore.com\/blog\/how-to-create-the-best-ecommerce-product-filters\/"},"modified":"2026-02-23T00:42:39","modified_gmt":"2026-02-23T00:42:39","slug":"how-to-create-the-best-ecommerce-product-filters","status":"publish","type":"post","link":"https:\/\/dralysstore.com\/blog\/how-to-create-the-best-ecommerce-product-filters\/","title":{"rendered":"How To Create The Best Ecommerce Product Filters"},"content":{"rendered":"<p><\/p>\n<div>\n\t\t\t<!-- This table is based on H2 headings from article content --><\/p>\n<p><h5 class=\"is-open-init\">In this article<\/h5>\n<\/p>\n<p><strong>Key takeaways from this article<\/strong><\/p>\n<ul class=\"takeaways\" style=\"padding-bottom: 40px; border-bottom: 3px solid #F5F7FD;\">\n<li style=\"font-size: 18px;\">Learn how to design product filters that match customer expectations for each category.<\/li>\n<li style=\"font-size: 18px;\">Understand why placing critical filters at the top of search results improves product discovery.<\/li>\n<li style=\"font-size: 18px;\">See how enabling multiple filter values streamlines the shopping process.<\/li>\n<li style=\"font-size: 18px;\">Discover ways to reduce friction and keep customers engaged during product searches.<\/li>\n<li style=\"font-size: 18px;\">Use filter optimization strategies to drive higher ecommerce conversion rates.<\/li>\n<\/ul>\n<p>Many ecommerce websites struggle with providing effective search filters. In fact, <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/baymard.com\/blog\/macys-filtering-experience\">84% of sites deliver a less than satisfactory search filter experience<\/a>. <\/p>\n<p>It&#8217;s surprising how often ecommerce companies overlook filters considering how they&#8217;re part of every <a href=\"https:\/\/zoovu.com\/intelligent-search\" target=\"_blank\" rel=\"noopener\">search experience<\/a>. Properly designed filters help shoppers quickly find what they need from a list of hundreds or thousands of products. But, if filters are set up with customers in mind, they&#8217;ll only make it more overwhelming for them. They&#8217;ll leave and find a better experience somewhere. <\/p>\n<p>Here are some essential tips for creating customer-centric filters that drive more conversions: <\/p>\n<style><![CDATA[\n    table th, \n    table td {\n      min-width: 200px; \/* keeps column readable *\/\n    }\n]]><\/style>\n<div style=\"overflow-x: auto;\">\n<div class=\"pcrstb-wrap\"><table style=\"width:100%; border-collapse: collapse; margin-top: 40px; min-width: 600px;\">\n<thead style=\"background-color: #f5f7fd;\">\n<tr>\n<th style=\"border: 1px solid #ddd; padding: 12px; text-align: left;\">Filter optimization strategy<\/th>\n<th style=\"border: 1px solid #ddd; padding: 12px; text-align: left;\">What it involves<\/th>\n<th style=\"border: 1px solid #ddd; padding: 12px; text-align: left;\">Customer experience benefit<\/th>\n<th style=\"border: 1px solid #ddd; padding: 12px; text-align: left;\">Impact on conversions<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 12px;\">Build category-specific filters<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px;\">Create filters tailored to each product type, such as size, color, and material for jackets, or resolution and screen size for TVs.<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px;\">Helps shoppers quickly find relevant items and discover key features they may have overlooked.<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px;\">Reduces friction in the search process, keeping shoppers engaged and ready to buy.<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 12px;\">Prioritize filter order<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px;\">Place the most important filters, such as type or primary features, at the top of search results or filtering menus.<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px;\">Encourages early decision-making, speeding up product discovery.<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px;\">Increases likelihood of purchase by reducing time spent on irrelevant options.<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 12px;\">Enable multiple filter values<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px;\">Allow customers to apply several values at once, such as selecting multiple colors or price ranges.<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px;\">Eliminates the need to repeat searches and compare from memory, creating a smoother experience.<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px;\">Boosts satisfaction and reduces abandonment caused by tedious filtering processes.<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<\/div>\n<h2>Build different search filters for each category <\/h2>\n<p>Shoppers want to filter search results based on the attributes that are most relevant to the product they&#8217;re searching for. For example, if a customer searches for a jacket, they expect to be able to filter for size, color, and material as well as to price and reviews.  <\/p>\n<p>Mapping these expectations for each product and creating filters based on them is critical. For example, include resolution options for TVs or megapixels for cameras.  <\/p>\n<p>These types of filters assist in the search process and highlight features customers might have overlooked. For instance, while shopping for a phone, filters can highlight payment options. <\/p>\n<p><a href=\"https:\/\/zoovu.com\/resources\/the-ultimate-guide-to-product-detail-pages\" target=\"_blank\" rel=\"noopener\">We analyzed 2,500 elements on product pages. Here\u2019s everything we found out<\/a><\/p>\n<h2>Audit and reorganize the order of your filters <\/h2>\n<p>Not all filters are equally important. Some are crucial for quickly narrowing down a large selection of products. For example, when searching for curtains, users need to filter by type (eyelet, blackout, etc.) early on to avoid sifting through irrelevant results. <\/p>\n<p>Make sure these critical filters are displayed at the top of the search results page. If they are only available in a sidebar with more detailed filters, users might overlook them. Placing key filters upfront encourages users to make critical choices early, speeding up the journey to checkout. <\/p>\n<h2>Enable multiple filter values <\/h2>\n<p>One common mistake that brands make. with filters is not allowing users to apply multiple values at the same time. Almost <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/baymard.com\/blog\/allow-applying-of-multiple-filter-values\">one-third of sites fail to offer this ability<\/a>. <\/p>\n<p>This complicates the search process for customers. Imagine a user wanting to filter for blue and pink tops. Without the ability to combine these filter values, they would have to: <\/p>\n<ol>\n<li>Select the first filter value (blue). <\/li>\n<li>View the results.<\/li>\n<li>Remember the blue tops they like. <\/li>\n<li>Deselect the first filter value. <\/li>\n<li>Select the second filter value (pink). <\/li>\n<li>Repeat the process. <\/li>\n<li>Compare products from memory. <\/li>\n<\/ol>\n<p>This tedious process becomes even more frustrating with more variables. <\/p>\n<p>In contrast, allowing multiple filter values simplifies the search: <\/p>\n<ol>\n<li>Select all desired filter values.<\/li>\n<li>Instantly narrow down results to the most relevant items. <\/li>\n<\/ol>\n<p>This approach provides a much smoother and more enjoyable shopping experience for your customers. <\/p>\n<p>By refining your search filters with these strategies, you can significantly enhance your website\u2019s user experience, ensuring that customers find what they need quickly and efficiently. <\/p>\n<\/p><\/div>\n<div class=\"pld-like-dislike-wrap pld-template-2\">\r\n    <div class=\"pld-like-wrap  pld-common-wrap\">\r\n    <a href=\"javascript:void(0)\" class=\"pld-like-trigger pld-like-dislike-trigger  \" title=\"\" data-post-id=\"75940\" data-trigger-type=\"like\" data-restriction=\"no\" data-already-liked=\"0\">\r\n                        <i class=\"fas fa-heart\"><\/i>\r\n                <\/a>\r\n    <span class=\"pld-like-count-wrap pld-count-wrap\">8    <\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Creating efficient product filters is key to any successful eCommerce store. This article explains how to design user-friendly filters, improve search precision, and optimize conversion rates through smart UX strategies.<\/p>\n","protected":false},"author":1,"featured_media":75941,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[38,507],"tags":[667,197,666,664,665],"class_list":["post-75940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-shopping","category-marketing-customer-engagement","tag-conversion-rate","tag-dralys-insights","tag-e-commerce-optimization","tag-product-discovery","tag-ux-design"],"acf":[],"jetpack_featured_media_url":"https:\/\/dralysstore.com\/blog\/wp-content\/uploads\/2025\/11\/three-tips-for-better-ecommerce-product-filters.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts\/75940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/comments?post=75940"}],"version-history":[{"count":2,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts\/75940\/revisions"}],"predecessor-version":[{"id":75975,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/posts\/75940\/revisions\/75975"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/media\/75941"}],"wp:attachment":[{"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/media?parent=75940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/categories?post=75940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dralysstore.com\/blog\/wp-json\/wp\/v2\/tags?post=75940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}